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~isPartOf:"Global innovation science handbook"
~isPartOf:"Journal of international consumer marketing"
~isPartOf:"The journal of product innovation management : an international publication of the Product Development & Management Association"
~subject:"Produktmanagement"
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Global innovation science handbook
Journal of international consumer marketing
The journal of product innovation management : an international publication of the Product Development & Management Association
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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The PDMA handbook of new product development
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Di Benedetto, C. Anthony
- In:
Global innovation science handbook
,
(pp. 751-761)
.
2014
Persistent link: https://www.econbiz.de/10010472025
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