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~isPartOf:"Global marketing strategies for the promotion of luxury goods"
~isPartOf:"International journal of sports marketing & sponsorship"
~subject:"Attitude"
~subject:"Konsumentenverhalten"
~subject:"Markentransfer"
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Search: subject_exact:"Werbung mit Prominenten"
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Attitude
Konsumentenverhalten
Markentransfer
Celebrity endorsement
12
Celebrity-Werbung
12
Advertising effects
9
Werbewirkung
9
Athletes
8
Sportler
8
Consumer behaviour
7
Brand image
5
Markenimage
5
Brand management
4
Markenführung
4
Sportmarketing
4
Sports marketing
4
Brand extension
3
Endorsement
3
Internet marketing
2
Online-Marketing
2
Professional sports
2
Profisport
2
Social Web
2
Social web
2
Advertising
1
Advertising contexts
1
Associative memory network model
1
Athlete celebrity
1
Athlete endorsement
1
Athlete reputational crisis
1
Athletic performance
1
Banner advertisement
1
Beziehungsmarketing
1
Brand engagement
1
Brand extensions
1
Brand personality
1
Celebrities
1
Cognition
1
Cognitive dissonance
1
Congruity
1
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1
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English
8
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Brigham, Christopher
1
Chang, Kyungro
1
Crespo, Cátia Fernandes
1
Ferreira, Alcina Gaspar
1
Hur, Youngjin
1
Jiménez-Zarco, Ana Isabel
1
Kim, Dae Yeon
1
Kim, Daehwan
1
Kim, Taehee
1
Ko, Yong Jae
1
Kok Wei Khong
1
Koo, Jakeun
1
Lee, Joon Sung
1
Mendes, Cédric
1
Moreno-Gavara, Carmen
1
Nisbett, Gwen S.
1
Sato, Shintaro
1
Schartel Dunn, Stephanie G.
1
Seo, Hyo Min
1
Wu, You Li
1
Yi, U-yŏng
1
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Global marketing strategies for the promotion of luxury goods
International journal of sports marketing & sponsorship
Psychology & marketing
16
Journal of business research : JBR
14
International journal of advertising : the review of marketing communications
9
Journal of marketing communications
9
Journal of promotion management : innovations in planning and applied research
9
Journal of retailing and consumer services
8
Journal of marketing management : MM
6
The journal of brand management : an international journal
6
The journal of product & brand management
6
Young consumers : insight and ideas for responsible marketers
6
International journal of sport management and marketing : IJSMM
4
Celebrity, convergence and transformation
3
European journal of marketing : EJM
3
Global business review
3
Marketing intelligence & planning
3
Marketing letters : a journal of research in marketing
3
Organizations and markets in emerging economies
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
Vision : the journal of business perspective
3
Asia Pacific journal of marketing and logistics
2
Cogent business & management
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of hospitality management
2
Inventi impact: retailing & consumer services
2
Journal of Islamic marketing
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of advertising research
2
Journal of consumer behaviour : an international research review
2
Journal of current issues and research in advertising
2
Journal of current issues and research in advertising : JCIRA
2
Journal of customer behaviour
2
Journal of global marketing
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of hospitality marketing & management
2
Journal of marketing theory and practice
2
Journal of marketing theory and practice : JMTP
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of sport management : the official journal of the North American Society of Sport Management
2
Nepalese journal of finance : a publication of Uniglobe College
2
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ECONIS (ZBW)
8
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1
When celebrity endorsements collide with social activism : exploring athlete celebrity endorsements, social issues and brand perception
Schartel Dunn, Stephanie G.
;
Nisbett, Gwen S.
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
3
,
pp. 558-569
Persistent link: https://www.econbiz.de/10014331533
Saved in:
2
The effects of pre-scandal associations of athlete endorsers and scandal types on consumer blame and eWOM
Sato, Shintaro
;
Ko, Yong Jae
;
Kim, Daehwan
;
Lee, Joon Sung
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
4
,
pp. 814-833
Persistent link: https://www.econbiz.de/10014377686
Saved in:
3
Antecedents of the attitude toward the athlete celebrities' human brand extensions
Koo, Jakeun
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
2
,
pp. 241-258
Persistent link: https://www.econbiz.de/10013369887
Saved in:
4
Effects of athletic performance and marketable lifestyle on consumers' engagement with sport celebrity's social media and their endorsements
Ferreira, Alcina Gaspar
;
Crespo, Cátia Fernandes
; …
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
2
,
pp. 259-277
Persistent link: https://www.econbiz.de/10013369890
Saved in:
5
The impact of celebrity-advertising context congruence on the effectiveness of brand image transfer
Kim, Taehee
;
Seo, Hyo Min
;
Chang, Kyungro
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
3
,
pp. 246-262
Persistent link: https://www.econbiz.de/10011781268
Saved in:
6
The effect of endorsement and congruence on banner ads on sports websites
Yi, U-yŏng
;
Hur, Youngjin
;
Kim, Dae Yeon
;
Brigham, …
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
3
,
pp. 263-280
Persistent link: https://www.econbiz.de/10011781340
Saved in:
7
Strategies for luxury fashion brands' targeting the young audience : how to link celebrity endorsements and brand extensions with social media
Moreno-Gavara, Carmen
;
Jiménez-Zarco, Ana Isabel
- In:
Global marketing strategies for the promotion of luxury …
,
(pp. 155-192)
.
2016
Persistent link: https://www.econbiz.de/10011484688
Saved in:
8
Measuring the impact of celebrity endorsement on consumer behavioural intentions : a study of Malaysian consumers
Kok Wei Khong
;
Wu, You Li
- In:
International journal of sports marketing & sponsorship
14
(
2012/13
)
3
,
pp. 157-177
Persistent link: https://www.econbiz.de/10009765613
Saved in:
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