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~isPartOf:"Global marketing strategies for the promotion of luxury goods"
~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~subject:"Altruism"
~subject:"Web 2.0 technologies"
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Global marketing strategies for the promotion of luxury goods
Journal of advertising : official publication of the American Academy of Advertising
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A study of the impact of social networking communities on the consumption of beauty luxury products
Macdonald, Lynsey E.
;
Medina, Irene García
;
Romo, …
- In:
Global marketing strategies for the promotion of luxury …
,
(pp. 193-218)
.
2016
Persistent link: https://www.econbiz.de/10011484690
Saved in:
2
"I eat organic for my benefit and yours" : egoistic and altruistic considerations for purchasing organic food and their implications for advertising strategists
Kareklas, Ioannis
;
Carlson, Jeffrey R.
;
Muehling, Darrel D.
- In:
Journal of advertising : official publication of the …
43
(
2014
)
1
,
pp. 18-32
Persistent link: https://www.econbiz.de/10010344096
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