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~isPartOf:"Global mobile commerce : strategies, implementation, and case studies"
~isPartOf:"Journal of management information systems : JMIS"
~subject:"Android"
~subject:"Online-Marketing"
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Global mobile commerce : strategies, implementation, and case studies
Journal of management information systems : JMIS
Journal of business research : JBR
5
Journal of retailing and consumer services
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SpringerLink / Bücher
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Effectiveness of location-based advertising and the impact of interface design
Molitor, Dominik
;
Spann, Martin
;
Ghose, Anindya
; …
- In:
Journal of management information systems : JMIS
37
(
2020
)
2
,
pp. 431-456
Persistent link: https://www.econbiz.de/10012262560
Saved in:
2
Effects of freemium strategy in the mobile app market : an empirical study of Google Play
Liu, Charles Zhechao
;
Au, Yoris A.
;
Choi, Hoon Seok
- In:
Journal of management information systems : JMIS
31
(
2014
)
3
,
pp. 326-354
Persistent link: https://www.econbiz.de/10011585475
Saved in:
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