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~isPartOf:"Globalisierung des wirtschaftlichen Wettbewerbs im Sport"
~isPartOf:"Sport marketing quarterly : preferred journal of the Sport Marketing Association"
~subject:"Brand image"
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Brand image
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Globalisierung des wirtschaftlichen Wettbewerbs im Sport
Sport marketing quarterly : preferred journal of the Sport Marketing Association
European Sport management quarterly : ESMQ
8
International journal of sport management and marketing : IJSMM
7
International journal of sports marketing & sponsorship
6
Journal of sport management : the official journal of the North American Society of Sport Management
6
Psychology & marketing
2
Sport management review
2
Diskussionspapier des Instituts für Organisationsökonomik : [DP-IO]
1
Global business review
1
Higher School of Economics Research Paper
1
International journal of advertising : the review of marketing communications
1
Journal of business research : JBR
1
Journal of marketing communications
1
Journal of service theory and practice : JSTP
1
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
1
Market : review for marketing theory and practice
1
Organizations and markets in emerging economies
1
Public Relations im Sport : Basiswissen - Arbeitsfelder - Sport-PR und Social Media
1
Sport, Business and Management : an international journal ; SBM
1
The journal of business & industrial marketing
1
Tourism analysis : an interdisciplinary tourism & hospitality journal
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ECONIS (ZBW)
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1
The effects of self-brand connection and self-construal on consumers’ psychological and behavioral responses to athlete scandals
Arai, Akiko
;
Ko, Yong Jae
;
Asada, Akira
;
Connaughton, …
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
1
,
pp. 62-75
Persistent link: https://www.econbiz.de/10014292948
Saved in:
2
Lead by example : an exploration of the athlete brand as a role model
Taniyev, Olzhas
;
Gordon, Brian S.
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
1
,
pp. 62-75
Persistent link: https://www.econbiz.de/10013198834
Saved in:
3
The rise of an athlete brand : factors influencing the social media following of athletes
Su, Yiran
;
Baker, Bradley J.
;
Doyle, Jason P.
;
Kunkel, Thilo
- In:
Sport marketing quarterly : preferred journal of the …
29
(
2020
)
1
,
pp. 33-46
Persistent link: https://www.econbiz.de/10012597279
Saved in:
4
Examining the impact of fantasy sport participation and fan identification on player performance and brand image perceptions
Larkin, Benjamin
;
Spalding, Ryan
;
Ahn, Taesoo
- In:
Sport marketing quarterly : preferred journal of the …
29
(
2020
)
3
,
pp. 189-203
Persistent link: https://www.econbiz.de/10012815605
Saved in:
5
The impact of gender expression on female athlete endorser effectiveness
Parker, Heidi M.
;
Mudrick, Michael T.
;
Fink, Janet S.
- In:
Sport marketing quarterly : preferred journal of the …
27
(
2018
)
4
,
pp. 264-274
Persistent link: https://www.econbiz.de/10012000642
Saved in:
6
How I perform is not enough : exploring branding barriers faced by elite female athletes
Lobpries, Jami
;
Bennett, Gregg
;
Brison, Natasha
- In:
Sport marketing quarterly : preferred journal of the …
27
(
2018
)
1
,
pp. 5-17
Persistent link: https://www.econbiz.de/10011919162
Saved in:
7
Effects of sport celebrity transgressions : an exploratory study
Sassenberg, A.
- In:
Sport marketing quarterly : preferred journal of the …
24
(
2015
)
2
,
pp. 78-90
Persistent link: https://www.econbiz.de/10011304061
Saved in:
8
The multiple brand personalities of David Beckham : a case study of the Beckham brand
Vincent, John
;
Hill, John S.
;
Lee, Jason W.
- In:
Sport marketing quarterly : preferred journal of the …
18
(
2009
)
3
,
pp. 173-180
Persistent link: https://www.econbiz.de/10003897737
Saved in:
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