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~isPartOf:"Group decision and negotiation"
~isPartOf:"Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing"
~isPartOf:"Journal of promotion management : JPM"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Advertising"
~type_genre:"Article in journal"
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The role of interactivity from Instagram advertisements in shaping young female fashion consumers' perceived value and behavioral intentions
Kim, Kyuree
;
Chung, Te-Lin Doreen
;
Fiore, Ann Marie
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014239877
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