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~isPartOf:"Grow East : Wachstumsstrategien in CEE ; von Beiersdorf bis Henkel, von Hipp bis Erste Bank"
~isPartOf:"Journal of Islamic marketing"
~subject:"Internationaler Markteintritt"
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Internationaler Markteintritt
International marketing
14
Internationales Marketing
14
Eastern Europe
9
Osteuropa
9
International market entry
6
Brand management
4
Markenführung
4
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3
Globalisierung
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Austrian
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Consumer behaviour
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KMU
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Acculturation to global consumer culture
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Arab-origin brands
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Banane
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Brand clarity
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Country-of-origin image (COI)
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Emerging economy
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Ahmad-Fauzi, Nur Rosdiatul Husna
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Arghashi, Vahideh
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Magenschab, Marie-Hélène
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Okumuş, Abdullah
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Philipp, Andreas
1
Saad, Norsafinas Md
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Grow East : Wachstumsstrategien in CEE ; von Beiersdorf bis Henkel, von Hipp bis Erste Bank
Journal of Islamic marketing
International marketing review
18
International business review : the official journal of the European International Business Academy
12
Journal of international marketing
9
Journal of business research : JBR
8
Journal of global marketing
6
Journal of international entrepreneurship
6
Berichte aus der Betriebswirtschaft
5
European journal of international management : EJIM
5
Industrial marketing management : the international journal for industrial and high-tech firms
5
Journal of world business : JWB
5
SpringerLink / Bücher
4
Edward Elgar E-Book Archive
3
Europäische Hochschulschriften / 5
3
International journal of export marketing
3
Internationalisierung von Vertrieb und Handel
3
Journal of East-West business
3
Journal of international management
3
Management international review : mir ; journal of international business
3
Review of international business and strategy
3
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
3
Springers Kurzlehrbücher der Wirtschaftswissenschaften
3
Advances in international marketing
2
Asia Pacific journal of marketing and logistics
2
Contributions to Economics
2
Effects of globalization on the firm
2
Entrepreneurship in international marketing
2
European journal of marketing : EJM
2
Gabler-Lehrbuch
2
Global economy journal : GEJ
2
Handbook of research in international marketing
2
International business and management
2
International journal of Chinese culture and management : IJCCM
2
International journal of business excellence
2
International journal of export marketing : IJExportM
2
International marketing in the fast changing world
2
Internationale Standardlehrbücher der Wirtschafts- und Sozialwissenschaften
2
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
2
Journal of international trade & commerce
2
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ECONIS (ZBW)
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1
SMEs' intangible resources and their effects on export performance : a study on Malaysian halal F&B sector
Ahmad-Fauzi, Nur Rosdiatul Husna
;
Saad, Norsafinas Md
- In:
Journal of Islamic marketing
15
(
2024
)
2
,
pp. 595-612
Persistent link: https://www.econbiz.de/10014470373
Saved in:
2
Country-of-origin image; SMEs and emerging economies : evidence from a case study of manufacturing SMEs from Turkey
Arghashi, Vahideh
;
Okumuş, Abdullah
- In:
Journal of Islamic marketing
13
(
2022
)
4
,
pp. 956-974
Persistent link: https://www.econbiz.de/10013278904
Saved in:
3
One brand fits all? : die Mehrmarkenstrategie der mobilkom austria group
Magenschab, Marie-Hélène
- In:
Grow East : Wachstumsstrategien in CEE ; von Beiersdorf …
,
(pp. 35-43)
.
2008
Persistent link: https://www.econbiz.de/10003725912
Saved in:
4
Gemeinsame Wchstumsmöglichkeiten von Industrie und Handel in CEE
Schmidt, Ulrich
- In:
Grow East : Wachstumsstrategien in CEE ; von Beiersdorf …
,
(pp. 84-94)
.
2008
Persistent link: https://www.econbiz.de/10003725927
Saved in:
5
Steyr Mannlicher : die Rückeroberung der Märkte im Osten
Philipp, Andreas
- In:
Grow East : Wachstumsstrategien in CEE ; von Beiersdorf …
,
(pp. 124-133)
.
2008
Persistent link: https://www.econbiz.de/10003725984
Saved in:
6
Mittel- und Osteuropa im Fokus : die Handelslandschaft in CEE und Erfolgsfaktoren der Marktbearbeitung
Weseloh, Martin
- In:
Grow East : Wachstumsstrategien in CEE ; von Beiersdorf …
,
(pp. 138-147)
.
2008
Persistent link: https://www.econbiz.de/10003725987
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