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~isPartOf:"HMD : Praxis der Wirtschaftsinformatik"
~isPartOf:"Journal of business research : JBR"
~person:"Dinsmore, John"
~person:"Hsieh, Jung-Kuei"
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HMD : Praxis der Wirtschaftsinformatik
Journal of business research : JBR
The journal of services marketing
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ECONIS (ZBW)
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Introduction : advancing understanding of mobile applications in marketing
Dinsmore, John
;
Swani, Kunal
;
Goodrich, Kendall
;
Konus, Umut
- In:
Journal of business research : JBR
126
(
2021
),
pp. 361-362
Persistent link: https://www.econbiz.de/10012494323
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2
The effects of transforming mobile services into mobile promotions
Hsieh, Jung-Kuei
- In:
Journal of business research : JBR
121
(
2020
),
pp. 195-208
Persistent link: https://www.econbiz.de/10012417338
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