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~isPartOf:"Handbook of business-to-business marketing"
~person:"Kumar, V."
~person:"Wiedmann, Klaus-Peter"
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Handbook of business-to-business marketing
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Customer
relationship
management
in business markets
Venkatesan, Rajkumar
;
Kumar, V.
;
Reinartz, Werner J.
- In:
Handbook of business-to-business marketing
,
(pp. 311-331)
.
2012
Persistent link: https://www.econbiz.de/10009500147
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