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~isPartOf:"Handbook of marketing"
~language:"eng"
~subject:"Lieferantenmanagement"
~subject:"Viral marketing"
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Lieferantenmanagement
Viral marketing
Marketing management
7
Marketingmanagement
7
Marketing
4
Theorie
3
Theory
3
USA
3
United States
3
Strategic management
2
Strategisches Management
2
Supplier relationship management
2
Theorie der Unternehmung
2
Theory of the firm
2
Advertising
1
Beziehungsmarketing
1
Capacity planning
1
Dienstleistungssektor
1
Distribution costs
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Econometric model
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Kapazitätsplanung
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Pharmaceutical industry
1
Pharmaindustrie
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Relationship marketing
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Service industry
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Håkansson, Håkan
1
Mantrala, Murali K.
1
Moore, Elizabeth S.
1
Snehota, Ivan
1
Wilkie, William L.
1
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Handbook of marketing
Industrial marketing management : the international journal for industrial and high-tech firms
66
The journal of business & industrial marketing
38
Journal of business research : JBR
17
Journal of business-to-business marketing
14
Journal of marketing management : MM
9
Journal of strategic marketing
9
Journal of marketing
7
Strategies for international industrial marketing : the management of customer relationships in European industrial markets
7
International journal of production economics
6
Journal of retailing and consumer services
6
Journal of the Academy of Marketing Science
6
Journal of marketing communications
5
Asia Pacific journal of marketing and logistics
4
Business horizons
4
Cogent business & management
4
European journal of marketing : EJM
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Acta scientiarum polonorum / Oeconomia : czasopismo naukowe założone w 2001 roku przez polskie uczelnie rolnicze
3
Developing digital marketing : relationship perspectives
3
International journal of hospitality management
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Management decision : MD
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
The marketing review
3
Tourism management : research, policies, practice
3
Amfiteatru economic : an economic and business research periodical
2
Corporate communications : an international journal
2
Electronic commerce research and applications
2
Interactive and multi-channel marketing
2
International journal of business and globalisation : IJBG
2
International journal of innovation management
2
Journal of Islamic marketing
2
Journal of advertising research
2
Journal of customer behaviour
2
Journal of marketing analytics : JMA
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of marketing research : JMR
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of retailing
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ECONIS (ZBW)
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Marketing's relationship to society
Wilkie, William L.
;
Moore, Elizabeth S.
- In:
Handbook of marketing
,
(pp. 9-38)
.
2006
Persistent link: https://www.econbiz.de/10003335032
Saved in:
2
Allocating marketing resources
Mantrala, Murali K.
- In:
Handbook of marketing
,
(pp. 409-435)
.
2006
Persistent link: https://www.econbiz.de/10003335153
Saved in:
3
Marketing in business markets
Håkansson, Håkan
;
Snehota, Ivan
- In:
Handbook of marketing
,
(pp. 513-526)
.
2006
Persistent link: https://www.econbiz.de/10003335279
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