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~isPartOf:"Handbook of media economics ; Volume 1A"
~person:"Wilbur, Kenneth C."
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Wilbur, Kenneth C.
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Handbook of media economics ; Volume 1A
Journal of marketing
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Handbook of media economics ; volume 1
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Recent developments in mass media : digitization and multitasking
Wilbur, Kenneth C.
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2016
Persistent link: https://www.econbiz.de/10011419949
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