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~isPartOf:"Handbook of research in international marketing"
~isPartOf:"Herausforderungen der internationalen marktorientierten Unternehmensführung : Festschrift für Reinhard Hünerberg"
~isPartOf:"Journal of business research : JBR"
~type:"article"
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Search: subject_exact:"Globales Marketing"
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International marketing
140
Internationales Marketing
140
Consumer behaviour
37
Konsumentenverhalten
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Brand management
28
Markenführung
28
Marketing management
25
Marketingmanagement
25
Globalisierung
21
Globalization
21
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19
World
19
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17
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17
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15
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15
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14
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Laroche, Michel
9
Diamantopoulos, Adamantios
5
Cleveland, Mark
4
Javalgi, Rajshekhar G.
4
Samiee, Saeed
4
Bartikowski, Boris
3
Craig, C. S.
3
Douglas, Susan P.
3
Griffith, David A.
3
Halkias, Georgios
3
Martin, Silvia L.
3
Navarro García, Antonio
3
Teng, Lefa
3
Arenas-Gaitán, Jorge
2
Arslanagic-Kalajdzic, Maja
2
Boso, Nathaniel
2
Brettel, Malte
2
Cardinali, Silvio
2
Cavusgil, S. Tamer
2
Engelen, Andreas
2
Jebarajakirthy, Charles
2
Johansson, Johny K.
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Ko, Eunju
2
Magnusson, Peter
2
Micevski, Milena
2
Rey-Moreno, Manuel
2
Rondán-Cataluña, F. Javier
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Sarathy, Ravi
2
Sharma, Piyush
2
Wagner, Udo
2
Walsh, Gianfranco
2
Westjohn, Stanford A.
2
Xu, Shichun
2
Zhang, Shi
2
Adeola, Ogechi
1
Ahammad, Mohammad F.
1
Aiello, Gaetano
1
Alden, Dana
1
Arroyo-Gamez, Ramon E.
1
Bao, Yeqing
1
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Global Marketing Conference <2012, Seoul>
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Handbook of research in international marketing
Herausforderungen der internationalen marktorientierten Unternehmensführung : Festschrift für Reinhard Hünerberg
Journal of business research : JBR
Journal of international marketing
118
International marketing review
117
Journal of global marketing
110
International business review : the official journal of the European International Business Academy
44
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
42
Industrial marketing management : the international journal for industrial and high-tech firms
39
Journal of international consumer marketing
32
Journal of euromarketing
26
The journal of brand management : an international journal
25
Asia Pacific journal of marketing and logistics
24
European journal of marketing : EJM
24
Management international review : mir ; journal of international business
22
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
21
International journal of advertising : the quarterly review of marketing communications
18
The SAGE handbook of international marketing
18
Journal of strategic marketing
17
Journal of the Academy of Marketing Science
17
The journal of business & industrial marketing
16
Journal of world business : JWB
15
The journal of product & brand management
15
European journal of international management : EJIM
14
Handbook of research on international advertising
14
Journal of marketing
14
Marketing intelligence & planning
14
International marketing ; Vol. 1
13
International marketing ; Vol. V
13
Journal of macromarketing : examining the interactions among markets, marketing, and society
13
Journal of marketing management : MM
13
Research handbook on export marketing
13
Advances in international marketing
12
International journal of business and globalisation : IJBG
12
International marketing ; Vol. 2
12
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
12
International marketing in the fast changing world
11
Handbook on cross-cultural marketing
10
Journal of East-West business
10
Journal of marketing communications
10
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ECONIS (ZBW)
140
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1
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10
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140
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1
The effect of local institutions on the competitive strategies of exporters : the case of emerging economies in Latin America
Heredia Pérez, Jorge A.
;
Geldes, Cristian
;
Kunc, Martin
; …
- In:
Journal of business research : JBR
169
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014468541
Saved in:
2
Investigating the revised international marketing strategies during COVID-19 based on resources and capabilities of the firms : a mixed method approach
Behl, Abhishek
;
Jayawardena, Nirma Sadamali
;
Nigam, Achint
- In:
Journal of business research : JBR
158
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014281062
Saved in:
3
Talk less and listen more? : the effectiveness of social media talking and listening tactics on export performance
Hultman, Magnus
;
Iveson, Abbie
;
Oghazi, Pejvak
- In:
Journal of business research : JBR
159
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014288127
Saved in:
4
The effect of brand names and logos' figurativeness on memory : an experimental approach
Lencastre, Paulo de
;
Machado, Joana César
;
Costa, Patrício
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014304102
Saved in:
5
Cross-national consistency of place-related identity dispositions as antecedents of global brand advocacy among ethnic Chinese at home and abroad
Cleveland, Mark
;
Bartikowski, Boris
- In:
Journal of business research : JBR
155
(
2023
)
2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013492752
Saved in:
6
A contingency-based approach to the nexus between international strategic brand management and export performance
Pyper, Keith
;
Doherty, Anne Marie
;
Gounaris, Spiros
; …
- In:
Journal of business research : JBR
148
(
2022
),
pp. 472-488
Persistent link: https://www.econbiz.de/10013325508
Saved in:
7
Articulatory global branding : generalizability, modulators, and mechanisms of the in-out effect in non-WEIRD consumers
Motoki, Kosuke
;
Pathak, Abhishek
- In:
Journal of business research : JBR
149
(
2022
),
pp. 231-239
Persistent link: https://www.econbiz.de/10013325591
Saved in:
8
Cultural consequences of brands' masstige : an emerging market perspective
Das, Manish
;
Saha, Victor
;
Jebarajakirthy, Charles
; …
- In:
Journal of business research : JBR
146
(
2022
),
pp. 338-353
Persistent link: https://www.econbiz.de/10013271407
Saved in:
9
Constituents of dynamic marketing capability : strategic fit and heterogeneity in export performance
Hoque, Mohammad Tayeenul
;
Nath, Prithwiraj
;
Ahammad, …
- In:
Journal of business research : JBR
144
(
2022
),
pp. 1007-1023
Persistent link: https://www.econbiz.de/10013185070
Saved in:
10
"Antiglobalscapes" : a cross-national investigation of the nature and precursors of consumers' apprehensions towards globalization
Cleveland, Mark
;
McCutcheon, Georgia
- In:
Journal of business research : JBR
138
(
2022
),
pp. 170-184
Persistent link: https://www.econbiz.de/10013197861
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