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~isPartOf:"Handbook of research in international marketing"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~subject:"Internationaler Markteintritt"
~subject:"United States"
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Search: subject_exact:"Globales Marketing"
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Internationaler Markteintritt
United States
International marketing
66
Internationales Marketing
66
Lieferantenmanagement
18
Supplier relationship management
18
B-to-B-Marketing
13
Business-to-business marketing
13
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11
Marketingmanagement
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Multinationales Unternehmen
10
Transnational corporation
10
Firm performance
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Brand
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International market entry
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Markenartikel
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Aykol, Bilge
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Bao, Yeqing
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Buchan, Nancy R.
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Cesinger, Beate
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Cheng, Cheng-Feng
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Rahman, Mahabubur
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Handbook of research in international marketing
Industrial marketing management : the international journal for industrial and high-tech firms
Journal of global marketing
25
International marketing review
23
Journal of business research : JBR
22
Journal of international marketing
18
International business review : the official journal of the European International Business Academy
14
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
11
The Columbia journal of world business : publ. quarterly by the Columbia University Graduate School of Business
7
Advances in international marketing
6
Asia Pacific journal of marketing and logistics
6
Journal of international entrepreneurship
6
European journal of international management : EJIM
5
Europäische Hochschulschriften / 5
5
International journal of advertising : the quarterly review of marketing communications
5
Journal of world business : JWB
5
SpringerLink / Bücher
5
Berichte aus der Betriebswirtschaft
4
European journal of marketing : EJM
4
Grow East : Wachstumsstrategien in CEE ; von Beiersdorf bis Henkel, von Hipp bis Erste Bank
4
Journal of East-West business
4
Journal of the Academy of Marketing Science
4
Edward Elgar E-Book Archive
3
Entrepreneurship in international marketing
3
International business and economics research journal
3
International journal of export marketing
3
International marketing in the fast changing world
3
Internationalisierung von Vertrieb und Handel
3
Journal of international consumer marketing
3
Journal of international management
3
Journal of marketing channels : ... distribution systems, strategy, and management
3
Journal of teaching in international business
3
Management international review : mir ; journal of international business
3
Review of international business and strategy
3
Springers Kurzlehrbücher der Wirtschaftswissenschaften
3
Thunderbird international business review
3
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
2
American journal of agricultural economics
2
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
2
Business horizons
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ECONIS (ZBW)
13
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1
Strategic asset-seeking acquisitions and marketing capabilities of Chinese multinationals : an ability, motivation, and opportunity perspective
Hu, Xiaoting
;
Lyu, Rebecca Wenjing
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 200-211
Persistent link: https://www.econbiz.de/10014531697
Saved in:
2
Network exploration and exploitation capabilities and foreign market knowledge : the enabling and disenabling boundary conditions for international performance
Faroque, Anisur Rahman
;
Torkkeli, Lasse
;
Sultana, Hafiza
; …
- In:
Industrial marketing management : the international …
101
(
2022
),
pp. 258-271
Persistent link: https://www.econbiz.de/10013197752
Saved in:
3
A configurational analysis of network and knowledge variables explaining Born Globals' and late internationalizing SMEs' international performance
Hughes, Mathew
;
Cesinger, Beate
;
Cheng, Cheng-Feng
; …
- In:
Industrial marketing management : the international …
80
(
2019
),
pp. 172-187
Persistent link: https://www.econbiz.de/10012064419
Saved in:
4
Capabilities development and deployment activities in born global B-to-B firms for early entry into international markets
Weerawardena, Jay
;
Sullivan Mort, Gillian
;
Liesch, …
- In:
Industrial marketing management : the international …
78
(
2019
),
pp. 122-136
Persistent link: https://www.econbiz.de/10012026166
Saved in:
5
The power roots and drivers of infidelity in international business relationships
Leonidou, Leonidas C.
;
Aykol, Bilge
;
Spyropoulou, Stavroula
- In:
Industrial marketing management : the international …
78
(
2019
),
pp. 198-212
Persistent link: https://www.econbiz.de/10012026179
Saved in:
6
Power dynamics of the international marketing within firms and how they shape international performance
Gnizy, Itzhak
- In:
Industrial marketing management : the international …
57
(
2016
),
pp. 148-158
Persistent link: https://www.econbiz.de/10011549588
Saved in:
7
Promoting products from developing countries : roles of brand name and spokesperson
Bao, Yeqing
;
Zhang, Shi
;
Simpson, James T.
- In:
Handbook of research in international marketing
,
(pp. 48-67)
.
2011
Persistent link: https://www.econbiz.de/10009384957
Saved in:
8
The promises of global brands : market shares in major countries 2000-2009
Johansson, Johny K.
- In:
Handbook of research in international marketing
,
(pp. 20-47)
.
2011
Persistent link: https://www.econbiz.de/10009385001
Saved in:
9
Managerial perceptions of global pioneering advantage : theoretical framework and empirical evidence in the US and Korea
Di Benedetto, C. Anthony
;
Song, Michael
- In:
Industrial marketing management : the international …
37
(
2008
)
7
,
pp. 863-872
Persistent link: https://www.econbiz.de/10003781861
Saved in:
10
State-of-the-art review of research in international marketing management
Kotabe, Masaaki
- In:
Handbook of research in international marketing
,
(pp. 3-41)
.
2003
Persistent link: https://www.econbiz.de/10001803670
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