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~isPartOf:"Handbook of research on effective marketing in contemporary globalism"
~isPartOf:"Journal of fashion marketing and management"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Luxury"
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Search: subject_exact:"Premiumsegment"
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Luxury
Luxury goods
142
Luxusgüter
142
Consumer behaviour
122
Konsumentenverhalten
122
Brand management
61
Markenführung
61
Fashion
48
Mode
48
Brand image
40
Markenimage
40
Brand
28
Markenartikel
27
Internet marketing
15
Online-Marketing
15
Beziehungsmarketing
14
Luxury brands
14
Relationship marketing
14
Einzelhandel
13
Retail trade
13
Social Web
11
Social web
11
China
10
Personality psychology
10
Persönlichkeitspsychologie
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Perception
9
Textile distribution
9
Textilhandel
9
Wahrnehmung
9
Bekleidungsindustrie
8
Clothing industry
8
Gesellschaft
8
Luxury consumption
8
Online retailing
8
Online-Handel
8
Society
8
Emotion
7
Luxury fashion
7
Bekleidung
5
Brand extension
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Thaichon, Park
3
Jain, Sheetal
2
Quach, Sara
2
Ajitha, S.
1
Alexander, Bethan
1
Amatulli, Cesare
1
Anido Freire, N.
1
Bhaduri, Gargi
1
Borraz, Stéphane
1
Chan, Wing Yin
1
Chu, Wai Ching
1
Contreras, Luis Ortega
1
Crawford, Robert
1
Dion, Delphine
1
Emmanuel-Stephen, Christiana Mbang
1
Fuxman, Leonora
1
Garg, Ruchi
1
Gbadamosi, Ayantunji
1
Guido, Gianluigi
1
Hamelin, Nicolas
1
Huddleston, Patricia
1
Hume, Margee
1
Im, Hyunjoo
1
Kauppinen-Räisänen, Hannele
1
Khan, Mohd Naved
1
Klaus, Philipp
1
Koo, Jayoung
1
Lassus, Christel de
1
Mahmoud, Ali B.
1
Makkar, Marian
1
Mills, Michael
1
Mohr, Iris
1
Mundel, Juan
1
Mühlbacher, Hans
1
Nasution, Reza Ashari
1
Nataraajan, Rajan
1
Nsouli, Nour Zakaria
1
Peluso, Alessandro M.
1
Phau, Ian
1
Pino, Giovanni
1
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Handbook of research on effective marketing in contemporary globalism
Journal of fashion marketing and management
Journal of retailing and consumer services
Journal of business research : JBR
45
The journal of brand management : an international journal
9
International journal of retail & distribution management
7
Asia Pacific journal of marketing and logistics
6
The journal of product & brand management
6
International marketing review
4
International journal of hospitality management
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of retailing
3
Qualitative market research : an international journal
3
The journal of consumer marketing
3
AMS review : official publication of the Academy of Marketing Science
2
Business horizons
2
Electronic commerce research
2
European journal of marketing
2
International journal of wine business research : IJWBR
2
Marketing intelligence & planning
2
Sustainable Luxury : An International Perspective
2
The European journal of the history of economic thought
2
Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
1
Business research
1
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
1
Economic theory
1
Feminist economics
1
Finance India : the quarterly journal of Indian Institute of Finance
1
International business review : the official journal of the European International Business Academy
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
International journal of retail and distribution management
1
Journal of Islamic marketing : JIMA
1
Journal of business ethics : JBE
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of global fashion marketing : JGfM
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of hospitality and tourism insights
1
Journal of marketing communications
1
Journal of organizational change management
1
Journal of revenue and pricing management
1
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ECONIS (ZBW)
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1
Exploring young consumer's adoption of secondhand luxury : insights from a qualitative study
Rathi, Rubal
;
Jain, Sheetal
;
Garg, Ruchi
- In:
Journal of fashion marketing and management
28
(
2024
)
1
,
pp. 117-138
Persistent link: https://www.econbiz.de/10014495506
Saved in:
2
Visual strategies of luxury and fast fashion brands on Instagram and their effects on user engagement
Yoo, Jinyoung Jinnie
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014373355
Saved in:
3
Hedonism and luxury fashion consumption among Black African women in the UK : an empirical study
Emmanuel-Stephen, Christiana Mbang
;
Gbadamosi, Ayantunji
- In:
Journal of fashion marketing and management
26
(
2022
)
1
,
pp. 126-140
Persistent link: https://www.econbiz.de/10012797991
Saved in:
4
Luxury fashion start-up brands' digital strategies with female Gen Y in the Middle East
Ramadan, Zahy
;
Nsouli, Nour Zakaria
- In:
Journal of fashion marketing and management
26
(
2022
)
2
,
pp. 247-265
Persistent link: https://www.econbiz.de/10013162364
Saved in:
5
To smile or not to smile : the role of facial expression valence on mundane and luxury products premiumness
Zhu, Hong
;
Zhou, Yayu
;
Wu, Yening
;
Wang, Xin
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013169669
Saved in:
6
The role of art infusion in enhancing pro-environmental luxury brand advertising
Quach, Sara
;
Septianto, Felix
;
Thaichon, Park
; …
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013209490
Saved in:
7
A triple-trickle theory for sustainable fashion adoption : the rise of a luxury trend
Mohr, Iris
;
Fuxman, Leonora
;
Mahmoud, Ali B.
- In:
Journal of fashion marketing and management
26
(
2022
)
4
,
pp. 640-660
Persistent link: https://www.econbiz.de/10013384577
Saved in:
8
The "timber box" effect for premium wines
Sung, Billy
;
Crawford, Robert
;
Teah, Min
;
Stankovic, …
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012238348
Saved in:
9
Exploring consumers' subjective shopping experiences in directly operated luxury brand stores
Kauppinen-Räisänen, Hannele
;
Mühlbacher, Hans
; …
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012305873
Saved in:
10
The end of the world as we know it? : the influence of online channels on the luxury customer experience
Klaus, Philipp
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-7
Persistent link: https://www.econbiz.de/10012305877
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