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~isPartOf:"Handbook of research on effective marketing in contemporary globalism"
~isPartOf:"Journal of travel and tourism marketing"
~isPartOf:"Sustainable Luxury : An International Perspective"
~subject:"Internet marketing"
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Internet marketing
Luxury goods
28
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28
Consumer behaviour
19
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19
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10
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10
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Handbook of research on effective marketing in contemporary globalism
Journal of travel and tourism marketing
Sustainable Luxury : An International Perspective
Journal of business research : JBR
27
Journal of retailing and consumer services
9
International journal of advertising : the review of marketing communications
5
Journal of fashion marketing and management
5
The journal of product & brand management
5
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
4
Cogent business & management
3
Electronic commerce research
3
International journal of internet marketing and advertising : IJIMA
3
Journal of global fashion marketing : JGfM
3
Journal of hospitality marketing & management
3
The journal of brand management : an international journal
3
Business horizons
2
Global journal of business research : GJBR
2
Global marketing strategies for the promotion of luxury goods
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of hospitality management
2
International journal of retail & distribution management
2
Journal of global marketing
2
Springer eBook Collection
2
The Cornell hospitality quarterly
2
Advanced digital marketing strategies in a data-driven era
1
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
1
Agricultural and Food Economics : AFE
1
Amfiteatru economic : an economic and business research periodical
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Building corporate identity, image and reputation in the digital era
1
Central European business review : CEBR
1
Computer-mediated marketing strategies : social media and online brand communities
1
Corporate governance : international journal of business in society
1
Das Internet der Zukunft : bewährte Erfolgstreiber und neue Chancen ; Wolfgang Fritz zum 60. Geburtstag
1
Dienstleistungsmanagement und Social Media : Potenziale, Strategien und Instrumente
1
European research on management and business economics
1
Expert journal of marketing
1
Future Business Journal
1
Global business review
1
Handbook of research on the platform economy and the evolution of e-commerce
1
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ECONIS (ZBW)
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1
Chinese consumer attitudes towards second-hand luxury fashion and how social media eWoM affects decision-making
Boardman, Rosy
;
Zhou, Yuping
;
Guo, Yunshi
- In:
Sustainable Luxury : An International Perspective
,
(pp. 241-269)
.
2022
Persistent link: https://www.econbiz.de/10013362673
Saved in:
2
The rise of virtual representation of fashion in marketing practices : how it can encourage sustainable luxury fashion consumption
Zhou, Shuang
;
Baek, Eunsoo
;
Jang, Juyeun
- In:
Sustainable Luxury : An International Perspective
,
(pp. 217-292)
.
2022
Persistent link: https://www.econbiz.de/10013362686
Saved in:
3
The joint effects of need for status and mental imagery perspective on luxury hospitality consumption in China
Mou, Xinhai
;
Gao, Yixing
;
Yang, Wan
- In:
Journal of travel and tourism marketing
36
(
2019
)
9
,
pp. 1050-1060
Persistent link: https://www.econbiz.de/10012179529
Saved in:
4
Facebook pages content, does it really matter? : consumers' responses to luxury hotel posts with emotional and informational content
Cervellon, Marie-Cécile
;
Galipienzo, Danielle
- In:
Journal of travel and tourism marketing
32
(
2015
)
3/4
,
pp. 428-437
Persistent link: https://www.econbiz.de/10011312519
Saved in:
5
Louis Vuitton : using digital presence for brand repositioning and CRM
Ahujy, Vandana
- In:
Handbook of research on effective marketing in …
,
(pp. 315-324)
.
2014
Persistent link: https://www.econbiz.de/10010403471
Saved in:
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