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~isPartOf:"Handbook of research on international advertising"
~isPartOf:"International journal of emerging markets"
~subject:"Markenführung"
~subject:"Werbepsychologie"
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Markenführung
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International marketing
22
Internationales Marketing
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Cultural identity
8
Kulturelle Identität
8
Emerging economies
7
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Handbook of research on international advertising
International journal of emerging markets
Journal of international marketing
27
International marketing review
26
Journal of business research : JBR
24
The journal of brand management : an international journal
23
SpringerLink / Bücher
12
Journal of international consumer marketing
11
The journal of product & brand management
10
Journal of global marketing
9
Journal of euromarketing
8
International journal of business and globalisation : IJBG
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Business history
5
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
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Marketing intelligence & planning
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Asia Pacific journal of marketing and logistics
4
European journal of marketing : EJM
4
European research studies
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Innovatives Markenmanagement
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of retailing and consumer services
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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
4
Management for Professionals
4
Springer eBook Collection
4
Advances in international marketing
3
Brand management in emerging markets : theories and practice
3
International business review : the official journal of the European International Business Academy
3
International marketing ; Vol. V
3
Journal of strategic marketing
3
Manual of international marketing
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Psychology & marketing
3
Qualitative market research : an international journal
3
The international review of retail, distribution and consumer research
3
The journal of consumer marketing
3
Auf welchen Wegen mit Marken wachsen? : Markendialog Februar 2007
2
Brands : interdisciplinary perspectives
2
Brands and brand management : contemporary research perspectives
2
Business horizons
2
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1
Country of brand origin positioning and financial performance : effects on internationalized companies from an emerging market
Porto, Rafael Barreiros
;
Akitaya, Paula Borges Gomes
; …
- In:
International journal of emerging markets
18
(
2023
)
8
,
pp. 1808-1826
Persistent link: https://www.econbiz.de/10014333936
Saved in:
2
Online advertising : a cross-cultural synthesis
Liu-Thompkins, Yuping
- In:
Handbook of research on international advertising
,
(pp. 303-324)
.
2012
Persistent link: https://www.econbiz.de/10009513917
Saved in:
3
Probability markers in Croatian and Belgian advertisements and tolerance for ambiguity
Banks, Ivana Bušljeta
;
Pelsmacker, Patrick de
- In:
Handbook of research on international advertising
,
(pp. 376-397)
.
2012
Persistent link: https://www.econbiz.de/10009514368
Saved in:
4
Perceived brand globalness in emerging markets and the moderating role of consumer ethnocentrism
Akram, Aneela
;
Merunka, Dwight
;
Akram, Muhammad Shakaib
- In:
International journal of emerging markets
6
(
2011
)
4
,
pp. 291-303
Persistent link: https://www.econbiz.de/10009424973
Saved in:
5
Effectiveness of global advertisement on culture of India : an emerging market
Srivastava, Rajesh Kumar
- In:
International journal of emerging markets
5
(
2010
)
1
,
pp. 102-113
Persistent link: https://www.econbiz.de/10003980172
Saved in:
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