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~isPartOf:"Handbook of research on international advertising"
~isPartOf:"International marketing ; Vol. 1"
~person:"Jain, Subhash C."
~person:"Mauborgne, R. A."
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Jain, Subhash C.
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Handbook of research on international advertising
International marketing ; Vol. 1
Edward Elgar E-Book Archive
2
Asian dimensions of services marketing
1
Elgar original reference
1
Handbook of research in international marketing
1
International business scholarship : AIB fellows on the first 50 years and beyond
1
Journal for global business advancement : JGBA
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Journal of marketing
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Management-Qualität contra Rezession und Krise; mit 60 Abb.
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The SAGE handbook of international marketing
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Standardization of
international
marketing
strategy : some research hypotheses
Jain, Subhash C.
-
2008
Persistent link: https://www.econbiz.de/10003655495
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2
Cross-cultural strategies
Kim, W. Chan
;
Mauborgne, R. A.
-
2008
Persistent link: https://www.econbiz.de/10003655500
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