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~isPartOf:"Handbook of research on international advertising"
~language:"eng"
~person:"Mueller, Barbara"
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Cultural identity
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International marketing
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Internationales Marketing
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Mueller, Barbara
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Handbook of research on international advertising
International journal of advertising : the quarterly review of marketing communications
3
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
International advertising and communication : current insights and empirical findings
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International journal of advertising : the review of marketing communications
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Journal of advertising research
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Journal of international marketing
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Measurement and research methods in international marketing
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Typologies of cultural dimensions and their applicability to international advertising
Terlutter, Ralf
;
Diehl, Sandra
;
Mueller, Barbara
- In:
Handbook of research on international advertising
,
(pp. 88-108)
.
2012
Persistent link: https://www.econbiz.de/10009513190
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