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~isPartOf:"Handbook of research on mobile marketing management"
~isPartOf:"International journal of e-business research : an official publication of the Information Resources Management Association"
~subject:"Beziehungsmarketing"
~subject:"Electronic Commerce"
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Search: subject:"Mobilfunk"
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Beziehungsmarketing
Electronic Commerce
Mobile communications
41
Mobilkommunikation
41
Mobile Business
13
Mobile business
13
Consumer behaviour
12
Konsumentenverhalten
12
Innovation adoption
9
Innovationsakzeptanz
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Mobile Marketing
9
Mobile marketing
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Mobile phone
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Mobile Anwendung
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Mobile application
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Relationship marketing
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Amoroso, Donald L.
1
Ashkani, Mahdi
1
Geebren, Ahmed
1
Hajiheydari, Nastaran
1
Jabbar, Abdul
1
Link, Jörg
1
Mann, Andreas
1
Maskan, Babak Hazaveh Hesar
1
Ogawa, Mikako
1
Prein, Jan
1
Sandvig, J. Christopher
1
Schulz, Sebastian
1
Seidl, Franziska
1
Silberer, Günter
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Verkasalo, Hannu
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Handbook of research on mobile marketing management
International journal of e-business research : an official publication of the Information Resources Management Association
Journal of retailing and consumer services
22
SpringerLink / Bücher
17
Telecommunications policy : the international journal of digital economy, data sciences and new media
11
Mobile Kommunikation : Wertschöpfung, Technologien, neue Dienste
10
Business process management journal
9
International journal of electronic customer relationship management : IJECRM
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
Mobile commerce : Grundlagen, Geschäftsmodelle, Erfolgsfaktoren
7
International journal of hospitality management
6
Cogent business & management
5
Gabler Edition Wissenschaft
5
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
5
Information systems research : ISR
5
Springer eBook Collection / Business and Economics
5
The journal of services marketing
5
Tourism management : research, policies, practice
5
Asia Pacific journal of marketing and logistics
4
Communications in computer and information science
4
Electronic Business und Mobile Business : Ansätze, Konzepte und Geschäftsmodelle
4
Hamburger Schriften zur Marketingforschung
4
International journal of business information systems : IJBIS
4
International journal of services and operations management
4
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
4
Journal of global information management : an official publication of the Information Resources Management Association
4
Mobile Commerce : Gewinnpotenziale einer stillen Revolution ; mit 13 Tabellen
4
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
4
Economics
3
Economics : digitale Ökonomie und struktureller Wandel
3
Electronic commerce research
3
Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
3
Gabler Edition Wissenschaft / Markt- und Unternehmensentwicklung
3
Innovatives Markenmanagement
3
International journal of contemporary hospitality management
3
International journal of electronic commerce : IJEC
3
International journal of electronic marketing and retailing : IJEMR
3
International journal of networking and virtual organisations : IJNVO
3
International journal of services technology and management
3
International journal of services, economics and management
3
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ECONIS (ZBW)
8
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1
Factors that influence customer trust and satisfaction in mobile banking : a problematization approach
Geebren, Ahmed
;
Jabbar, Abdul
- In:
International journal of e-business research : an …
17
(
2021
)
3
,
pp. 66-82
Persistent link: https://www.econbiz.de/10012605288
Saved in:
2
Factors affecting loyalty of mobile social networks' users
Hajiheydari, Nastaran
;
Maskan, Babak Hazaveh Hesar
; …
- In:
International journal of e-business research : an …
13
(
2017
)
1
,
pp. 66-81
Persistent link: https://www.econbiz.de/10011654740
Saved in:
3
Mobilization techniques utilized by leading global e-commerce sites
Sandvig, J. Christopher
- In:
International journal of e-business research : an …
12
(
2016
)
2
,
pp. 1-16
Persistent link: https://www.econbiz.de/10011505052
Saved in:
4
Comparing mobile and Internet adoption factors of loyalty and satisfaction with online shopping consumers
Amoroso, Donald L.
;
Ogawa, Mikako
- In:
International journal of e-business research : an …
9
(
2013
)
2
,
pp. 24-45
Persistent link: https://www.econbiz.de/10009793135
Saved in:
5
Situation approach as success factor of mobile marketing
Link, Jörg
;
Seidl, Franziska
- In:
Handbook of research on mobile marketing management
,
(pp. 115-128)
.
2010
Persistent link: https://www.econbiz.de/10003919348
Saved in:
6
Mobile customer relationship management (mCRM) : constraints and challenges
Silberer, Günter
;
Schulz, Sebastian
- In:
Handbook of research on mobile marketing management
,
(pp. 173-189)
.
2010
Persistent link: https://www.econbiz.de/10003919361
Saved in:
7
Mobile loyalty programs : relevance for the relationship management and consumer acceptance
Mann, Andreas
;
Prein, Jan
- In:
Handbook of research on mobile marketing management
,
(pp. 362-380)
.
2010
Persistent link: https://www.econbiz.de/10003919390
Saved in:
8
Dynamics of mobile service adoption
Verkasalo, Hannu
- In:
International journal of e-business research : an …
4
(
2008
)
3
,
pp. 40-63
Persistent link: https://www.econbiz.de/10003735395
Saved in:
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