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~isPartOf:"Handbook of research on mobile marketing management"
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~isPartOf:"Research policy : policy, management and economic studies of science, technology and innovation"
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Mobile communications
65
Mobilkommunikation
65
Mobile marketing
21
Mobile Marketing
20
Internet marketing
17
Online-Marketing
17
Consumer behaviour
16
Konsumentenverhalten
16
Mobile Business
11
Mobile business
11
Beziehungsmarketing
10
Relationship marketing
10
Marketing management
9
Marketingmanagement
9
Mobile phone
9
Mobiltelefon
9
Innovation
8
Arbeitsmobilität
7
Labour mobility
7
Technischer Fortschritt
7
Technological change
7
Innovation adoption
6
Innovationsakzeptanz
6
Mobile Anwendung
6
Mobile application
6
Deutschland
5
Germany
5
Mobility
5
Advertising
4
Advertising effects
4
China
4
Data protection
4
Datenschutz
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Target group
4
Theorie
4
Theory
4
Welt
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Werbewirkung
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Werbung
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47
Aufsatz in Zeitschrift
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18
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18
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English
65
Author
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Shankar, Venkatesh
5
Verhoef, Peter C.
3
Andrews, Michelle
2
Bart, Yakov
2
Funk, Jeffrey L.
2
Giachetti, Claudio
2
Nasır, Süphan
2
Spann, Martin
2
Abhishek, Vibhanshu
1
Aksoy, Lerzan
1
Aksoy, Pelin
1
Akter, Shahriar
1
Almeida, Paul
1
Ansari, Shahazad
1
Arden, Christine M.
1
Azoulay, Pierre
1
Bacile, Todd J.
1
Barnes, Stuart J.
1
Bekkers, Rudi
1
Brown, Mark
1
Buoye, Alexander
1
Cai, Jing
1
Caldarola, Bernardo
1
Capone, Gianluca
1
Carroll, Amy
1
Cheng, T. C. E.
1
Choi, Jeonghye
1
Chu, Junhong
1
Corrocher, Nicoletta
1
Datta, Hannes
1
Di Lorenzo, Francesco
1
Donaldson, Jeff
1
Drossos, Dimitris
1
Duysters, Geert
1
Ende, Jan van den
1
Eriksson, Carina Ihlström
1
Fong, Nathan M.
1
Fung, Richard Y. K.
1
Ganguli, Ina
1
Gao, Tao Tony
1
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Handbook of research on mobile marketing management
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Research policy : policy, management and economic studies of science, technology and innovation
Telecommunications policy : the international journal of digital economy, data sciences and new media
279
Technological forecasting & social change : an international journal
92
Journal of retailing and consumer services
70
Information economics and policy : IEP
46
AGDI working paper
41
Journal of business research : JBR
38
International journal of networking and virtual organisations : IJNVO
37
Handbook of research in mobile business : technical, methodological, and social perspectives
36
International journal of business information systems : IJBIS
33
SpringerLink / Bücher
31
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
29
Information systems research : ISR
29
The Second International Conference on Mobile Business : m>Business 2003 ; [Die Konferenz "m>Business" fand vom 23. bis 24. Juni 2003 in Wien statt]
27
CESifo working papers
25
Discussion paper / Centre for Economic Policy Research
25
International journal of e-business research : an official publication of the Information Resources Management Association
23
Diskussionsbeiträge / Wissenschaftliches Institut für Kommunikationsdienste
22
NBER working paper series
22
Telematics and informatics : an interdisciplinary journal on the social impacts of new technologies
22
Working paper
22
Applied economics
21
Diskussionsbeiträge / Wissenschaftliches Institut für Infrastruktur und Kommunikationsdienste
21
Tourism management : research, policies, practice
20
International journal of hospitality management
19
International journal of industrial organization
18
Electronic markets : the international journal on networked business
17
International journal of electronic business
17
NBER Working Paper
17
Electronic commerce research
16
Mobile virtual work : a new paradigm? ; With 26 tables
16
NET Institute Working Paper
16
Technology analysis & strategic management
16
Working paper / National Bureau of Economic Research, Inc.
16
Applied economics letters
15
Discussion papers / CEPR
15
Information systems and e-business management : ISeB
15
Journal of payments strategy & systems
15
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ECONIS (ZBW)
65
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1
Mobile internet, skills and structural transformation in Rwanda
Caldarola, Bernardo
;
Grazzi, Marco
;
Occelli, Martina
; …
- In:
Research policy : policy, management and economic …
52
(
2023
)
10
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014470714
Saved in:
2
Losing talent by partnering up? : the impact of R&D collaboration on employee mobility
Simeth, Markus
;
Mohammadi, Ali
- In:
Research policy : policy, management and economic …
51
(
2022
)
7
,
pp. 1-16
Persistent link: https://www.econbiz.de/10013433562
Saved in:
3
Interplay of policy experimentation and institutional change in sustainability transitions : the case of mobility as a service in Finland
Kivimaa, Paula
;
Rogge, Karoline
- In:
Research policy : policy, management and economic …
51
(
2022
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10013285791
Saved in:
4
Catching up with the market leader : does it pay to rapidly imitate its innovations?
Giachetti, Claudio
;
Li Pira, Stefano
- In:
Research policy : policy, management and economic …
51
(
2022
)
5
,
pp. 1-14
Persistent link: https://www.econbiz.de/10013334845
Saved in:
5
Talent goes to global cities : The world network of scientists' mobility
Verginer, Luca
;
Riccaboni, Massimo
- In:
Research policy : policy, management and economic …
50
(
2021
)
1
,
pp. 1-16
Persistent link: https://www.econbiz.de/10012663320
Saved in:
6
This way up : the effectiveness of mobile vertical video marketing
Mulier, Lana
;
Slabbinck, Hendrik
;
Vermeir, Iris
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013041305
Saved in:
7
How you remind me! : the influence of mobile push notifications on success rates in last-minute bidding
März, Armin
;
Lachner, Michael
;
Heumann, Christian G.
; …
- In:
Journal of interactive marketing : a quarterly …
54
(
2021
),
pp. 11-24
Persistent link: https://www.econbiz.de/10012592150
Saved in:
8
An empirical analysis of location-based mobile advertising : determinants, success factors, and moderating effects
Kurtz, Oliver Tuna
;
Wirtz, Bernd W.
;
Langer, Paul F.
- In:
Journal of interactive marketing : a quarterly …
54
(
2021
),
pp. 69-85
Persistent link: https://www.econbiz.de/10012592158
Saved in:
9
Analogical reasoning, cognition, and the response to technological change : lessons from mobile communication
Vecchiato, Riccardo
- In:
Research policy : policy, management and economic …
49
(
2020
)
5
,
pp. 1-13
Persistent link: https://www.econbiz.de/10012549369
Saved in:
10
Mobile phones for financial inclusion : what explains the diffusion of mobile money innovations?
Lashitew, Addisu A.
;
Tulder, Rob van
;
Liasse, Yann
- In:
Research policy : policy, management and economic …
48
(
2019
)
5
,
pp. 1201-1215
Persistent link: https://www.econbiz.de/10012131268
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