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~isPartOf:"Handbook of research on mobile marketing management"
~isPartOf:"Research policy : policy, management and economic studies of science, technology and innovation"
~subject:"Mobile marketing"
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Mobile marketing
Mobile communications
41
Mobilkommunikation
41
Mobile Marketing
8
Innovation
7
Technischer Fortschritt
7
Technological change
7
Arbeitsmobilität
5
Labour mobility
5
Marketing management
5
Marketingmanagement
5
Consumer behaviour
4
Deutschland
4
Germany
4
Innovation adoption
4
Innovationsakzeptanz
4
Konsumentenverhalten
4
Mobile Business
4
Mobile business
4
Mobile phone
4
Mobiltelefon
4
Welt
4
World
4
Beziehungsmarketing
3
China
3
Internet marketing
3
Mobility
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Online-Marketing
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Relationship marketing
3
Target group
3
Theorie
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Theory
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Zielgruppe
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Business network
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Competitive strategy
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Direct marketing
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Direktmarketing
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Europa
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Europe
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8
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8
Case study
1
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English
8
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Barnes, Stuart J.
1
Brown, Mark
1
Carroll, Amy
1
Drossos, Dimitris
1
Eriksson, Carina Ihlström
1
Giaglis, George M.
1
Karjaluoto, Heikki
1
Lee, Dennis
1
Lehto, Heikki
1
Leppäniemi, Matti
1
Link, Jörg
1
McKenzie, Jonathon
1
Muhlberger, Ralf
1
Nasır, Süphan
1
Reeh, Marc-Oliver
1
Schumacher, Henrik
1
Scornavacca, Eusebio
1
Seidl, Franziska
1
Wiedmann, Klaus-Peter
1
Åkesson, Maria
1
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Handbook of research on mobile marketing management
Research policy : policy, management and economic studies of science, technology and innovation
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
13
Journal of retailing and consumer services
8
International journal of internet marketing and advertising : IJIMA
7
Journal of business research : JBR
6
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Business horizons
4
Journal of marketing research
4
Journal of promotion management : innovations in planning and applied research
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
3
Psychology & marketing
3
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
2
Asia Pacific journal of marketing and logistics
2
Electronic commerce research and applications
2
Electronic markets : the international journal on networked business
2
Information systems research : ISR
2
International journal of business information systems : IJBIS
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of markets and business systems
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of technology marketing : IJTMkt
2
Journal of Indian business research
2
Journal of advertising research
2
Journal of marketing communications
2
Journal of promotion management : JPM
2
Journal of the Academy of Marketing Science
2
Perspektiven des Mobile Business : Wissenschaft und Praxis im Dialog
2
Production and operations management : the flagship research journal of the Production and Operations Management Society
2
SpringerLink / Bücher
2
Technological forecasting & social change : an international journal
2
The journal of applied business research
2
The marketing review
2
Young consumers : insight and ideas for responsible marketers
2
#RideTheMobileTsunami
1
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
1
Advances in e-business research series (AEBR)
1
Advances in electronic marketing
1
Advertising, promotion, and new media
1
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ECONIS (ZBW)
8
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1
Reviewing mobile marketing research to date : towards ubiquitous marketing
Drossos, Dimitris
;
Giaglis, George M.
- In:
Handbook of research on mobile marketing management
,
(pp. 10-36)
.
2010
Persistent link: https://www.econbiz.de/10003919337
Saved in:
2
Framework for mobile marketing : the locales framework
Lee, Dennis
;
Muhlberger, Ralf
;
Brown, Mark
- In:
Handbook of research on mobile marketing management
,
(pp. 37-57)
.
2010
Persistent link: https://www.econbiz.de/10003919339
Saved in:
3
Advertising challenges in ubiquitous media environments
Åkesson, Maria
;
Eriksson, Carina Ihlström
- In:
Handbook of research on mobile marketing management
,
(pp. 77-93)
.
2010
Persistent link: https://www.econbiz.de/10003919343
Saved in:
4
Situation approach as success factor of mobile marketing
Link, Jörg
;
Seidl, Franziska
- In:
Handbook of research on mobile marketing management
,
(pp. 115-128)
.
2010
Persistent link: https://www.econbiz.de/10003919348
Saved in:
5
Supporting marketing practices : mobile network operators' value added services changing the way of doing business
Nasır, Süphan
- In:
Handbook of research on mobile marketing management
,
(pp. 158-172)
.
2010
Persistent link: https://www.econbiz.de/10003919359
Saved in:
6
Employment and acceptance of near field communication in mobile marketing
Wiedmann, Klaus-Peter
;
Reeh, Marc-Oliver
;
Schumacher, Henrik
- In:
Handbook of research on mobile marketing management
,
(pp. 190-212)
.
2010
Persistent link: https://www.econbiz.de/10003919363
Saved in:
7
In search of successful mobile advertising : consumer and business perspectives
Barnes, Stuart J.
;
Scornavacca, Eusebio
;
McKenzie, Jonathon
- In:
Handbook of research on mobile marketing management
,
(pp. 279-302)
.
2010
Persistent link: https://www.econbiz.de/10003919371
Saved in:
8
The impact of gender and age on consumer responsiveness to permission-based mobile advertising
Karjaluoto, Heikki
;
Lehto, Heikki
;
Leppäniemi, Matti
- In:
Handbook of research on mobile marketing management
,
(pp. 303-322)
.
2010
Persistent link: https://www.econbiz.de/10003919381
Saved in:
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