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~isPartOf:"Handbook of research on mobile marketing management"
~isPartOf:"Research policy : policy, management and economic studies of science, technology and innovation"
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Mobile communications
18
Mobilkommunikation
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Mobile Marketing
8
Mobile marketing
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Marketingmanagement
5
Consumer behaviour
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Innovation adoption
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Nasır, Süphan
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Drossos, Dimitris
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Eriksson, Carina Ihlström
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Handbook of research on mobile marketing management
Research policy : policy, management and economic studies of science, technology and innovation
Handbook of research in mobile business : technical, methodological, and social perspectives
36
The Second International Conference on Mobile Business : m>Business 2003 ; [Die Konferenz "m>Business" fand vom 23. bis 24. Juni 2003 in Wien statt]
27
Mobile virtual work : a new paradigm? ; With 26 tables
15
mTourism : mobile Dienste im Tourismus
14
Mobile Kommunikation : Wertschöpfung, Technologien, neue Dienste
13
Mobile commerce : Grundlagen, Geschäftsmodelle, Erfolgsfaktoren
11
Trends in mobile technology and business in the Asia-Pacific region
11
Enjeux économiques de l'UMTS : rapport
9
Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
9
Global mobile commerce : strategies, implementation, and case studies
9
Mobilfunk zwischen Wettbewerb und Regulierung
9
Telecommunication markets : drivers and impediments
9
Mobility and technology in the workplace
8
Ubiquitous commerce for creating the personalized marketplace : concepts for next generation adoption
8
Wachstumsimpulse durch mobile Kommunikation
8
Frontiers of broadband, electronic and mobile commerce
7
Mobilität und Marketing : wie und warum das Marketing mobil wird
7
Perspektiven des Mobile Business : Wissenschaft und Praxis im Dialog
7
Pervasive advertising
7
E-marketing ; Vol. 1
6
Marktplätze im Umbruch : digitale Strategien für Services im Mobilen Internet
6
Mobile und ubiquitäre Informationssysteme - Technologien, Prozesse, Marktfähigkeit : proceedings zur 3. Konferenz Mobile und Ubiquitäre Informationssysteme (MMS 2008), 26. - 28. Februar 2008, München, Germany
6
E-business and telecommunications : 4th international conference ; revised selected papers
5
Electronic Business und Mobile Business : Ansätze, Konzepte und Geschäftsmodelle
5
Governance of communication networks : connecting societies and markets with IT ; with 55 tables
5
Information communication technologies and emerging business strategies
5
Mobile Commerce : Gewinnpotenziale einer stillen Revolution ; mit 13 Tabellen
5
Perspektiven des Mobile Commerce in Deutschland : Grundlagen, Strategien, Kundenakzeptanz, Erfolgsfaktoren
5
Strategic information systems ; Vol. 2
5
E-Life: web-enabled convergence of commerce, work, and social life : 10th Workshop on E-Business, WEB 2011 ; Shanghai, China, December 2011 ; revised selected papers
4
ICT for the next five billion people : information and communication for sustainable development
4
Innovationen im E-Business : die 5. Paderborner Frühjahrstagung des Fraunhofer-Anwendungszentrums für Logistikorientierte Betriebswirtschaft wurde am 10. April 2003 ausgerichtet...
4
Mobile electronic commerce : foundations, development, and applications
4
MultiMedia Mobil : Dienste und Inhalte über mobile Plattformen
4
The economics of online markets and ICT networks : with 66 tables
4
Business technologies in contemporary organizations : adoption, assimilation, and institutionalization
3
E-marketing ; Vol. 3
3
Enterprise mobility : applications, technologies and strategies
3
Handbuch IT-Management
3
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ECONIS (ZBW)
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Reviewing mobile marketing research to date : towards ubiquitous marketing
Drossos, Dimitris
;
Giaglis, George M.
- In:
Handbook of research on mobile marketing management
,
(pp. 10-36)
.
2010
Persistent link: https://www.econbiz.de/10003919337
Saved in:
2
Framework for mobile marketing : the locales framework
Lee, Dennis
;
Muhlberger, Ralf
;
Brown, Mark
- In:
Handbook of research on mobile marketing management
,
(pp. 37-57)
.
2010
Persistent link: https://www.econbiz.de/10003919339
Saved in:
3
Factors affecting mobile advertising
Vatanparast, Ramin
- In:
Handbook of research on mobile marketing management
,
(pp. 58-76)
.
2010
Persistent link: https://www.econbiz.de/10003919340
Saved in:
4
Advertising challenges in ubiquitous media environments
Åkesson, Maria
;
Eriksson, Carina Ihlström
- In:
Handbook of research on mobile marketing management
,
(pp. 77-93)
.
2010
Persistent link: https://www.econbiz.de/10003919343
Saved in:
5
Segmentation challenges posed by ‘transnationals’ in mobile marketing
Sirkeci, Ibrahim
;
Mannix, Richard
- In:
Handbook of research on mobile marketing management
,
(pp. 94-114)
.
2010
Persistent link: https://www.econbiz.de/10003919346
Saved in:
6
Situation approach as success factor of mobile marketing
Link, Jörg
;
Seidl, Franziska
- In:
Handbook of research on mobile marketing management
,
(pp. 115-128)
.
2010
Persistent link: https://www.econbiz.de/10003919348
Saved in:
7
Supporting marketing practices : mobile network operators' value added services changing the way of doing business
Nasır, Süphan
- In:
Handbook of research on mobile marketing management
,
(pp. 158-172)
.
2010
Persistent link: https://www.econbiz.de/10003919359
Saved in:
8
Mobile customer relationship management (mCRM) : constraints and challenges
Silberer, Günter
;
Schulz, Sebastian
- In:
Handbook of research on mobile marketing management
,
(pp. 173-189)
.
2010
Persistent link: https://www.econbiz.de/10003919361
Saved in:
9
Employment and acceptance of near field communication in mobile marketing
Wiedmann, Klaus-Peter
;
Reeh, Marc-Oliver
;
Schumacher, Henrik
- In:
Handbook of research on mobile marketing management
,
(pp. 190-212)
.
2010
Persistent link: https://www.econbiz.de/10003919363
Saved in:
10
Mobile customer acquisition in the Swiss health care industry : an empirical study
Nohlen, Niklas
;
Smolnik, Stefan
;
Riempp, Gerold
- In:
Handbook of research on mobile marketing management
,
(pp. 213-235)
.
2010
Persistent link: https://www.econbiz.de/10003919364
Saved in:
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