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~isPartOf:"Handbook of the economics of art and culture : volume 1"
~isPartOf:"Psychology & marketing"
~subject:"Beziehungsmarketing"
~type:"article"
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Engaging fans on microblog : the synthetic influence of parasocial interaction and source characteristics on celebrity endorsement
Gong, Wanqi
;
Li, Xigen
- In:
Psychology & marketing
34
(
2017
)
7
,
pp. 720-732
Persistent link: https://www.econbiz.de/10011738072
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