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~isPartOf:"Handbook on cross-cultural marketing"
~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Brand image"
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Brand image
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1996-1998
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Handbook on cross-cultural marketing
Marketing letters : a journal of research in marketing
ERIM report series research in management
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
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Journal of the Academy of Marketing Science
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Schwerpunkt: Neuroökonomie, Neuromarketing und Neuromarktforschung : mit weiteren Beiträgen über Messen und Befragen, Treiberanalysen, ökonometrisches Modeling und Verkehrsmittelwerbung
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Intra-national cultural differences in thinking styles and the importance of technological product attributes for brand perceptions
Hewett, Kelly
;
Allman, Helena F.
- In:
Handbook on cross-cultural marketing
,
(pp. 115-132)
.
2020
Persistent link: https://www.econbiz.de/10013459484
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2
The joint effects of advertising and product trial : a source-monitoring perspective
Kum, Doreen
;
Lee, Yih Hwai
- In:
Marketing letters : a journal of research in marketing
22
(
2011
)
3
,
pp. 213-226
Persistent link: https://www.econbiz.de/10009305528
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