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~isPartOf:"Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Routledge new directions in public relations and communication research"
~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Public relations
129
Öffentlichkeitsarbeit
129
Corporate Social Responsibility
38
Corporate social responsibility
38
Consumer behaviour
21
Corporate reputation
21
Firmenimage
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Konsumentenverhalten
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Social Web
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Communication
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Kommunikation
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Internet marketing
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Online-Marketing
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Reputation
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Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
Journal of business research : JBR
Routledge new directions in public relations and communication research
Journal of communication management : an international journal
5
Corporate communications : an international journal
4
Journal of promotion management : JPM
4
Journal of marketing communications
3
Social-Media-Handbuch : Theorien, Methoden, Modelle
3
Business horizons
2
European journal of marketing : EJM
2
Europäische Kulturen in der Wirtschaftskommunikation
2
Journal of business ethics : JOBE
2
Journal of nonprofit & public sector marketing
2
Krankenhausmanagement : Strategien, Konzepte, Methoden
2
Nonprofit management & leadership
2
Research
2
Routledge research in public relations
2
Veränderungskommunikation : so unterstützen Sie den Change-Prozess wirkungsvoll ; Themen, Prozesse, Umsetzung
2
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
1
Bringing technology to market: trends, cases, solutions
1
Change Management in Versicherungsunternehmen : die Zukunft der Assekuranz erfolgreich gestalten
1
Consumers@work : zum neuen Verhältnis von Unternehmen und Usern im Web 2.0
1
Corporate reputation review : an international journal
1
Corporate social responsibility and environmental management
1
Corporate transparency : wie Unternehmen im Glashaus-Zeitalter Wettbewerbsvorteile erzielen
1
Creative business and sustainability journal
1
DUV / Wirtschaftswissenschaft
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
European research studies
1
Foundations of Management : the journal of Warsaw University of Technology
1
Galileo Business
1
Global business review
1
Handbook of research on management of cultural products : e-relationship marketing and accessibility perspectives
1
Handbuch Kompetenzmanagement : durch Kompetenz nachhaltig Werte schaffen ; Festschrift für Prof. Dr. Dr. h. c. mult. Norbert Thom zum 60. Geburtstag
1
Ilmenauer Schriften zur Betriebswirtschaftslehre
1
Innsbrucker Kolleg für Unternehmensführung
1
Integrierte Kommunikation in Theorie und Praxis : betriebswirtschaftliche und kommunikationswissenschaftliche Perspektiven ; mit Meinungen und Beispielen aus der Praxis
1
International journal of bank marketing
1
International journal of business communication : IJBC ; a publication of the Association of Business Communication
1
International journal of business competition and growth : IJBCG
1
International journal of contemporary hospitality management
1
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ECONIS (ZBW)
9
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1
The effect of emotional positivity of brand-generated social media messages on consumer attention and information sharing
Oliveira, João S.
;
Ifie, Kemefasu
;
Sykora, Martin
; …
- In:
Journal of business research : JBR
140
(
2022
),
pp. 49-61
Persistent link: https://www.econbiz.de/10013040651
Saved in:
2
Exploring digital corporate social responsibility communications on Twitter
Okazaki, Shintaro
;
Plangger, Kirk
;
West, Douglas C.
; …
- In:
Journal of business research : JBR
117
(
2020
),
pp. 675-682
Persistent link: https://www.econbiz.de/10012288091
Saved in:
3
"Don't pretend to be my friend!" when an informal brand communication style backfires on social media
Grety, Anaïs
;
Horváth, Csilla
;
Belei, Nina
;
Riel, …
- In:
Journal of business research : JBR
74
(
2017
),
pp. 77-89
Persistent link: https://www.econbiz.de/10011675398
Saved in:
4
Relationship norms and media gratification in relational brand communication
Simon, Françoise
- In:
Journal of business research : JBR
79
(
2017
),
pp. 12-22
Persistent link: https://www.econbiz.de/10011745102
Saved in:
5
CSR motivation and customer extra-role behavior : moderation of ethical corporate identity
Karaosmanoglu, Elif
;
Altinigne, Nesenur
;
Gamze, Didem
- In:
Journal of business research : JBR
69
(
2016
)
10
,
pp. 4161-4167
Persistent link: https://www.econbiz.de/10011553942
Saved in:
6
How negative celebrity publicity influences consumer attitudes : the mediating role of moral reputation
Zhou, Lianxi
;
Whitla, Paul
- In:
Journal of business research : JBR
66
(
2013
)
8
,
pp. 1013-1020
Persistent link: https://www.econbiz.de/10009755375
Saved in:
7
Ableitung von Kommunikationszielen
Steffenhagen, Hartwig
- In:
Handbuch Kommunikation : Grundlagen, innovative …
,
(pp. 359-377)
.
2009
Persistent link: https://www.econbiz.de/10003766073
Saved in:
8
Kommunikationspolitik im Relationship Marketing
Bruhn, Manfred
- In:
Handbuch Kommunikation : Grundlagen, innovative …
,
(pp. 485-510)
.
2009
Persistent link: https://www.econbiz.de/10003766111
Saved in:
9
Relationship correspondence : similarities and differences in business response to complimentary versus complaining consumers
Martin, Charles L.
;
Smart, Denise T.
- In:
Journal of business research : JBR
17
(
1988
)
2
,
pp. 155-173
Persistent link: https://www.econbiz.de/10003626674
Saved in:
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