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~isPartOf:"Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen"
~isPartOf:"Journal of marketing communications"
~subject:"Internet marketing"
~subject:"advertising"
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Internet marketing
advertising
Advertising industry
13
Werbewirtschaft
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6
Marketing management
4
Marketingmanagement
4
Agency theory
3
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advertising agency
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Abreu, Fernando Antunes de
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Cheong, Yunjae
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Combs, Justin
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Gawlik, Remigiusz
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Kim, Kihan
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Mokoena, Alistair
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Pelser, Theuns
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Porto, Rafael Barreiros
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Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
Journal of marketing communications
International journal of marketing : IJM ; formerly Der Markt
3
International journal of electronic commerce : IJEC
2
International journal of internet marketing and advertising : IJIMA
2
Journal of promotion management : JPM
2
2006 Business & Economics Society International Conference ; Vol. 1
1
A.E. Res.
1
Advertising, promotion, and new media
1
Asia Pacific business review
1
CESifo Working Paper Series
1
CESifo working papers
1
European research studies
1
Global advertising practice in a borderless world
1
Handbook of research on effective advertising strategies in the social media age
1
Handbuch der Marktforschung
1
How entrepreneurs do what they do : case studies in knowledge intensive entrepreneurship
1
Information systems research : ISR
1
International journal of foresight and innovation policy : IJFIP
1
International journal of industrial organization
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
1
Journal of Positive Management : JPM
1
Journal of advertising research
1
Journal of business anthropology
1
Journal of historical research in marketing
1
Journal of management information systems : JMIS
1
Journal of marketing and consumer behaviour in emerging markets
1
Journal of marketing research
1
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
1
OECD digital economy papers
1
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
1
Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (Online)
1
Recent advances in the analysis of competition policy and regulation
1
Schriften zum Mobile Commerce und zur Mobilkommunikation
1
Schriften zum Wirtschaftsrecht : WR
1
Services marketing quarterly
1
SpringerLink / Bücher
1
The Routledge companion to advertising and promotional culture
1
The Second International Conference on Mobile Business : m>Business 2003 ; [Die Konferenz "m>Business" fand vom 23. bis 24. Juni 2003 in Wien statt]
1
The advertising handbook
1
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ECONIS (ZBW)
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1
A framework for the sustainability of advertising agencies in an emerging economy : the case of South Africa
Mokoena, Alistair
;
Prinsloo, Johannes Jürgens
;
Gawlik, …
- In:
Journal of marketing communications
29
(
2023
)
1
,
pp. 46-66
Persistent link: https://www.econbiz.de/10014232398
Saved in:
2
Investment in online advertising and return on sales : does it pay to outsource the services to an advertising agency?
Porto, Rafael Barreiros
;
Abreu, Fernando Antunes de
- In:
Journal of marketing communications
25
(
2019
)
8
,
pp. 843-860
Persistent link: https://www.econbiz.de/10012203377
Saved in:
3
The advertising creative process : a study of UK agencies
Turnbull, Sarah
;
Wheeler, Colin
- In:
Journal of marketing communications
23
(
2017
)
2
,
pp. 176-194
Persistent link: https://www.econbiz.de/10011706479
Saved in:
4
Advertising agency operating efficiency
Cheong, Yunjae
;
Kim, Kihan
;
Combs, Justin
- In:
Journal of marketing communications
22
(
2016
)
1
,
pp. 83-99
Persistent link: https://www.econbiz.de/10011536091
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