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~isPartOf:"Handbuch Kundenbindungsmanagement : Strategien und Instrumente für ein erfolgreiches CRM"
~isPartOf:"Handbuch Kundenmanagement : Anforderungen, Prozesse, Zufriedenheit, Bindung und Wert von Kunden"
~isPartOf:"Tourism management : research, policies, practice"
~subject:"Relationship marketing"
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Search: subject_exact:"Kundenbindungsprogramm"
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Relationship marketing
Beziehungsmarketing
10
Kundenbindungsprogramm
10
Loyalty program
10
Customer satisfaction
3
Kundenzufriedenheit
3
Consumer behaviour
2
Deutschland
2
Germany
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Hotel industry
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Hotellerie
2
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Airline
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Brand image
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Customer loyalty
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Destination management
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Destinationsmanagement
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Deutsche Lufthansa <Köln>
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Dienstleistungsqualität
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Double deviation
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Drogerie
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E. Breuninger GmbH & Co. <Stuttgart>
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Großbritannien
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Hauschild, Ulrich
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Hilverkus, Sascia
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Lischka, Andreas
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Reinecke, Sven
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Southworth, Neil
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Tomczak, Torsten
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Töpfer, Armin
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Wießmeier, Stefan
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Handbuch Kundenbindungsmanagement : Strategien und Instrumente für ein erfolgreiches CRM
Handbuch Kundenmanagement : Anforderungen, Prozesse, Zufriedenheit, Bindung und Wert von Kunden
Tourism management : research, policies, practice
Journal of retailing and consumer services
22
Journal of business research : JBR
19
International journal of hospitality management
13
Journal of the Academy of Marketing Science
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
The journal of services marketing
8
Journal of travel and tourism marketing
7
European journal of marketing : EJM
6
Journal of hospitality marketing & management
6
Journal of retailing
6
Marketing letters : a journal of research in marketing
6
International journal of contemporary hospitality management
5
The service industries journal
5
International journal of retail & distribution management
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of marketing research : JMR
4
SpringerLink / Bücher
4
The Cornell hospitality quarterly
4
The international review of retail, distribution and consumer research
4
Jahrbuch der Absatz- und Verbrauchsforschung
3
Journal of business economics : JBE
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of financial services marketing : JFSM
3
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Administrative Sciences : open access journal
2
Asia Pacific journal of marketing and logistics
2
Central European business review : CEBR
2
Dissertation Series CentER
2
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
2
European journal of marketing
2
European journal of operational research : EJOR
2
Gabler Edition Wissenschaft
2
Handbuch Kundenbindungsmanagement
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of business innovation and research
2
International journal of electronic customer relationship management : IJECRM
2
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ECONIS (ZBW)
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1
Communication strategies for multi-tier loyalty programs : the role of progress framing
Zeng, Kevin J.
;
Yu, Irina Y.
;
Yang, Morgan X.
;
Chan, Haksin
- In:
Tourism management : research, policies, practice
91
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013271589
Saved in:
2
Does love become hate or forgiveness after a double deviation? : the case of hotel loyalty program members
Lee, Jin-soo
;
Kim, Jungkeun
;
Hwang, Jinsoo
;
Cui, Yuanyuan
- In:
Tourism management : research, policies, practice
84
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012494600
Saved in:
3
Plastic loyalty : investigating loyalty card programs for a Finnish hotel chain
Pesonen, Juho
;
Komppula, Raija
;
Murphy, Jamie
- In:
Tourism management : research, policies, practice
73
(
2019
),
pp. 115-122
Persistent link: https://www.econbiz.de/10012004907
Saved in:
4
Understanding tourism loyalty : horizontal vs. destination loyalty
Almeida Santana, Arminda
;
Moreno Gil, Sergio
- In:
Tourism management : research, policies, practice
65
(
2018
),
pp. 245-255
Persistent link: https://www.econbiz.de/10011775149
Saved in:
5
Erfolgreiche Strategien zur Kundenbindung bei TESCO
Southworth, Neil
- In:
Handbuch Kundenmanagement : Anforderungen, Prozesse, …
,
(pp. 705-718)
.
2008
Persistent link: https://www.econbiz.de/10003708677
Saved in:
6
Wirkung der Payback-Karte auf die Bindung und Loyalität der Kunden von Drogerieprodukten : Ergebnisse einer empirischen Analyse
Kracht, Nadine-M.
;
Günther, Swen
;
Töpfer, Armin
- In:
Handbuch Kundenmanagement : Anforderungen, Prozesse, …
,
(pp. 719-736)
.
2008
Persistent link: https://www.econbiz.de/10003708685
Saved in:
7
Kundenbindungsmanagement im Bekleidungshandel : das Breuninger-Konzept
Ohr, Daniel
- In:
Handbuch Kundenmanagement : Anforderungen, Prozesse, …
,
(pp. 737-753)
.
2008
Persistent link: https://www.econbiz.de/10003708692
Saved in:
8
Kundenbindung durch Kundenkarten und -clubs
Tomczak, Torsten
;
Reinecke, Sven
;
Dittrich, Sabine
- In:
Handbuch Kundenbindungsmanagement : Strategien und …
,
(pp. 323-345)
.
2008
Persistent link: https://www.econbiz.de/10003597724
Saved in:
9
Kundenentwicklung durch Customer Relationship Management : das Beispiel "Happy Digits"
Wießmeier, Stefan
;
Lischka, Andreas
- In:
Handbuch Kundenbindungsmanagement : Strategien und …
,
(pp. 757-774)
.
2008
Persistent link: https://www.econbiz.de/10003597804
Saved in:
10
Fallstudie Miles & More : profitable Kundenbindung in der Airline Industrie
Hauschild, Ulrich
;
Hilverkus, Sascia
- In:
Handbuch Kundenbindungsmanagement : Strategien und …
,
(pp. 795-809)
.
2008
Persistent link: https://www.econbiz.de/10003597812
Saved in:
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