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~isPartOf:"Handbuch Market-Access : Marktzulassung ohne Nebenwirkungen"
~isPartOf:"Journal of food products marketing"
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Handbuch Market-Access : Marktzulassung ohne Nebenwirkungen
Journal of food products marketing
SpringerLink / Bücher
9
The journal of consumer marketing
6
Journal of marketing communications
4
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4
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
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The silver market phenomenon : marketing and innovation in the aging society
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Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
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Young consumers : insight and ideas for responsible marketers
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Asian journal of marketing : the official journal of the Marketing Institute of Singapore
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Demografischer Wandel in der unternehmerischen Praxis : mit Best-Practice-Berichten
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The silver market phenomenon : business opportunities in an era of demographic change
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essentials
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Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
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ECONIS (ZBW)
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1
Measuring the impact of product placement on children using digital brand integration
Hudson, Simon
;
Elliott, Charlene
- In:
Journal of food products marketing
19
(
2013
)
3
,
pp. 176-200
Persistent link: https://www.econbiz.de/10009782048
Saved in:
2
Es ist Zeit für ein neues Marketing
Preuß, Klaus-Jürgen
- In:
Handbuch Market-Access : Marktzulassung ohne Nebenwirkungen
,
(pp. 701-718)
.
2011
Persistent link: https://www.econbiz.de/10008859713
Saved in:
3
Kommunikationsstrategien im Market-Access und bei Vertragsverhandlungen
Unterweger, Gottfried
;
Preuß, Klaus-Jürgen
- In:
Handbuch Market-Access : Marktzulassung ohne Nebenwirkungen
,
(pp. 423-446)
.
2011
Persistent link: https://www.econbiz.de/10008859738
Saved in:
4
Innovative Produktpositionierung und die dazu richtige Segmentierung
Preuß, Klaus-Jürgen
- In:
Handbuch Market-Access : Marktzulassung ohne Nebenwirkungen
,
(pp. 295-310)
.
2011
Persistent link: https://www.econbiz.de/10008859745
Saved in:
5
Wine market segmentation in continental Croatia
Kalazić, Zorislav
;
Šimic, Mirna Leko
;
Horvat, Jasna
- In:
Journal of food products marketing
16
(
2010
)
3
,
pp. 325-335
Persistent link: https://www.econbiz.de/10008648948
Saved in:
6
Purchase attributes of wine consumers with low involvement
Barber, Nelson
;
Ismail, Joseph
;
Dodd, Tim
- In:
Journal of food products marketing
14
(
2008
)
1
,
pp. 69-86
Persistent link: https://www.econbiz.de/10003766974
Saved in:
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