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~isPartOf:"Handbuch Vertriebs-Exzellenz im Asset Management : institutionelle Anleger gewinnen und binden"
~isPartOf:"International journal of bank marketing"
~source:"econis"
~subject:"Brand attachment"
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Handbuch Vertriebs-Exzellenz im Asset Management : institutionelle Anleger gewinnen und binden
International journal of bank marketing
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ECONIS (ZBW)
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Does brand attachment protect consumer-brand relationships after brand misconduct in retail banking?
Shimul, Anwar Sadat
;
Faroque, Anisur Rahman
;
Cheah, Isaac
- In:
International journal of bank marketing
42
(
2024
)
2
,
pp. 183-204
Persistent link: https://www.econbiz.de/10014521071
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