Does brand attachment protect consumer-brand relationships after brand misconduct in retail banking?
Anwar Sadat Shimul, Anisur R. Faroque and Isaac Cheah
| Year of publication: |
2024
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|---|---|
| Authors: | Shimul, Anwar Sadat ; Faroque, Anisur Rahman ; Cheah, Isaac |
| Published in: |
International journal of bank marketing. - Bingley : Emerald, ISSN 1758-5937, ZDB-ID 2032104-1. - Vol. 42.2024, 2, p. 183-204
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| Subject: | Brand attachment | Advocacy | Misconduct | Forgiveness | Switching | Retail banking | Privatkundengeschäft | Personal banking | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Markenführung | Brand management | Markenimage | Brand image | Markenartikel | Brand | Markentreue | Brand loyalty | Firmenimage | Corporate reputation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJBM-10-2022-0453 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014521071