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~isPartOf:"Handbuch Zielgruppenmanagement"
~isPartOf:"Journal of financial services marketing : JFSM"
~isPartOf:"The silver market phenomenon : business opportunities in an era of demographic change"
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Handbuch Zielgruppenmanagement
Journal of financial services marketing : JFSM
The silver market phenomenon : business opportunities in an era of demographic change
Young consumers : insight and ideas for responsible marketers
60
Journal of advertising research
34
SpringerLink / Bücher
34
Journal of advertising : official publication of the American Academy of Advertising
33
Psychology & marketing
23
International journal of advertising : the quarterly review of marketing communications
21
The silver market phenomenon : marketing and innovation in the aging society
20
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
20
Journal of retailing and consumer services
17
Research
17
The journal of consumer marketing
17
Harvard business review : HBR
16
Journal of business research : JBR
16
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
16
Springer eBook Collection
16
Health marketing quarterly
15
Journal of fashion marketing and management
15
International journal of consumer studies
14
Journal of travel and tourism marketing
14
Journal of marketing communications
12
Journal of vacation marketing : an international journal
12
Online Targeting und Controlling : Grundlagen - Anwendungsfelder - Praxisbeispiele
12
Tourism management : research, policies, practice
12
Harvard-Business-Manager : das Wissen der Besten
11
International journal of retail & distribution management
11
Jahrbuch Seniorenmarketing
11
Journal of food products marketing
11
European journal of marketing : EJM
10
Journal of international consumer marketing
10
Marketing intelligence & planning
10
Marketing letters : a journal of research in marketing
10
Wettlauf um die Frauen : der Bankkunde der Zukunft ist weiblich
10
International journal of hospitality management
9
After fifty : how the baby boom will redefine the mature market ; travel & leisure, fast food, apparel/retail, technology, health, financial services
8
International journal of advertising : the review of marketing communications
8
International journal of nonprofit and voluntary sector marketing
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
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ECONIS (ZBW)
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1
Do customer profiles change over time? : an investigation of the succes of targeting consumers of Australia top 10 banks ; 2009 and 2011
Lees, Garvin
;
Winchester, Maxwell
- In:
Journal of financial services marketing : JFSM
19
(
2014
)
1
,
pp. 4-16
Persistent link: https://www.econbiz.de/10010497790
Saved in:
2
Financial advisor participation rates and low net worth investors
West, Jason
- In:
Journal of financial services marketing : JFSM
17
(
2012/13
)
1
,
pp. 50-66
Persistent link: https://www.econbiz.de/10009681471
Saved in:
3
Financial services and the elderly poor : development and implementation of sustainable intervention strategies
Oumlil, A. Ben
;
Williams, Alvin J.
- In:
Journal of financial services marketing : JFSM
15
(
2010/11
)
4
,
pp. 274-286
Persistent link: https://www.econbiz.de/10008937033
Saved in:
4
Speaking my language?
Wood, Andy
- In:
Journal of financial services marketing : JFSM
14
(
2009/10
)
1
,
pp. 92-97
Persistent link: https://www.econbiz.de/10003903433
Saved in:
5
The riches of relevance
Noble, Yolanda
- In:
Journal of financial services marketing : JFSM
13
(
2008/09
)
4
,
pp. 357-363
Persistent link: https://www.econbiz.de/10003820594
Saved in:
6
Zielgruppenmanagement
Duttenhöfer, Stephan
;
Keller, Bernhard
- In:
Handbuch Zielgruppenmanagement
,
(pp. 1-11)
.
2009
Persistent link: https://www.econbiz.de/10003821686
Saved in:
7
Die Zielgruppe ist tot, es leben die Zielgruppen
Nitsche, Martin
;
Klenk, Peter
- In:
Handbuch Zielgruppenmanagement
,
(pp. 47-58)
.
2009
Persistent link: https://www.econbiz.de/10003821693
Saved in:
8
Vom Beziehungsangebot zur Zielgruppe: Zielgruppen als dynamische Beziehungsaggregate
Teuber, Stephan
;
Imminger, Kurt
- In:
Handbuch Zielgruppenmanagement
,
(pp. 59-70)
.
2009
Persistent link: https://www.econbiz.de/10003821703
Saved in:
9
Kundensegmentierung oder die Digitalisierung des "Tante-Emma Prinzips": ein spezieller Ansatz im Zielgruppenmanagement
Gebauer, Marcus
- In:
Handbuch Zielgruppenmanagement
,
(pp. 71-81)
.
2009
Persistent link: https://www.econbiz.de/10003821706
Saved in:
10
Zielgruppenansprache: Optimierung von Direktmarketing durch systematische Kundendaten-Analyse
Schmidberger, Martin
;
Babiuch-Schulze, Andreas
- In:
Handbuch Zielgruppenmanagement
,
(pp. 85-94)
.
2009
Persistent link: https://www.econbiz.de/10003821708
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