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~isPartOf:"Handbuch der Marktforschung"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of medical marketing : device, diagnostic and pharmaceutical marketing"
~subject:"Advertising"
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Search: subject_exact:"Direktmarketing"
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Advertising
Direktmarketing
20
Direct marketing
19
Advertising effects
9
Werbewirkung
9
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9
Arzneimittel
5
Pharmaceuticals
5
Pharmaceutical industry
4
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Consumer behaviour
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Beziehungsmarketing
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Bibliometrics
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Internet marketing
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Online-Marketing
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Personality psychology
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Persönlichkeitspsychologie
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pharmaceutical advertising
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Benchmarking
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Eastman, Jacqueline K.
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Fessel, Klaus
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Iyer, Rajesh
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Lin, Chien-Wei
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Luo, Jun
1
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1
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1
Richey, Robert Glenn <Jr.>
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Tran, Trang P.
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Wang, Shiquan
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Wang, Zi
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1
Woo, Hongjoo
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Handbuch der Marktforschung
Journal of business research : JBR
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
Health marketing quarterly
25
International journal of pharmaceutical and healthcare marketing : IJPHM
12
Journal of marketing communications
3
NBER Working Paper
3
NBER working paper series
3
Electronic commerce research and applications
2
International journal of industrial organization
2
International journal of pharmaceutical and healthcare marketing
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of global marketing
2
Journal of marketing research : JMR
2
Journal of public policy & marketing
2
Journal of retailing
2
Kom / Kommission der Europäischen Gemeinschaften
2
Marketing letters : a journal of research in marketing
2
Springer eBook Collection / Business and Economics
2
Advertising in a multimedia age
1
Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
1
American Society of Health Economists (ASHEcon) Paper
1
Applied economics
1
Berkeley Center for Law & Technology Research Paper
1
Cogent business & management
1
Emory Law and Economics Research Paper
1
Frontiers of business research in China : selected publications from Chinese universities
1
Information economics and policy : IEP
1
Instant success series
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
1
International journal of business and emerging markets : IJBEM
1
International journal of health economics and management
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business ethics : JOBE
1
Journal of current issues and research in advertising
1
Journal of current issues and research in advertising : JCIRA
1
Journal of economic behavior & organization : JEBO
1
Journal of economics
1
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
1
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ECONIS (ZBW)
9
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1
Does personalized advertising have their best interests at heart? : a quantitative study of narcissists' SNS use among Generation Z consumers
Wang, Zi
;
Yuan, Ruizhi
;
Luo, Jun
;
Liu, Martin J.
; …
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014333337
Saved in:
2
Product-flyer location and type of product categories in retailing
Woo, Hongjoo
;
Chung, Angie
;
Richey, Robert Glenn <Jr.>
; …
- In:
Journal of business research : JBR
138
(
2022
),
pp. 146-160
Persistent link: https://www.econbiz.de/10013197781
Saved in:
3
How personalized advertising affects equity of brands advertised on Facebook? : a mediation mechanism
Tran, Trang P.
;
Lin, Chien-Wei
;
Baalbaki, Sally
; …
- In:
Journal of business research : JBR
120
(
2020
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012417083
Saved in:
4
Customer value anticipation, product innovativeness, and customer lifetime value : the moderating role of advertising strategy
Zhang, Hao
;
Liang, Xiaoning
;
Wang, Shiquan
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3725-3730
Persistent link: https://www.econbiz.de/10011515246
Saved in:
5
Direct-to-consumer advertising and the role of hope
Delbaere, Majorie
;
Willis, Erin
- In:
Journal of medical marketing : device, diagnostic and …
15
(
2015
)
1/2
,
pp. 26-38
Persistent link: https://www.econbiz.de/10011618114
Saved in:
6
Medical advertising on demand : a content analysis of YouTube direct-to-consumer pharmaceutical advertisements
Muncy, James A.
;
Iyer, Rajesh
;
Eastman, Jacqueline K.
- In:
Journal of medical marketing : device, diagnostic and …
14
(
2014
)
2/3
,
pp. 145-153
Persistent link: https://www.econbiz.de/10010517750
Saved in:
7
Resposes to alternative forms of efficacy description in direct-to-consumer pharmaceutical communications
Davis, Joel J.
;
Isaacson, Sandra M.
- In:
Journal of medical marketing : device, diagnostic and …
14
(
2014
)
1
,
pp. 57-67
Persistent link: https://www.econbiz.de/10010415264
Saved in:
8
Perceptions of direct-to-consumer prescription drug advertising among advanced practice nurses
Mackert, Michael
;
Eastin, Matthew S.
;
Ball, Jennifer G.
- In:
Journal of medical marketing : device, diagnostic and …
10
(
2010
)
4
,
pp. 352-365
Persistent link: https://www.econbiz.de/10008749278
Saved in:
9
Die Werbebeobachtung in Österreich
Fessel, Klaus
- In:
Handbuch der Marktforschung
,
(pp. 74-78)
.
2007
Persistent link: https://www.econbiz.de/10003536385
Saved in:
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