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~isPartOf:"Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~subject:"Marketingmanagement"
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Marketingmanagement
E-commerce
68
Electronic Commerce
68
Consumer behaviour
34
Konsumentenverhalten
34
Online retailing
31
Online-Handel
31
Internet
26
Beziehungsmarketing
18
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Online-Marketing
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Interactivity
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Baal, Sebastian van
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Banerjee, Syagnik
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Holliman, Geraint
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Hudetz, Kai
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Longstreet, Phil
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Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Industrial marketing management : the international journal for industrial and high-tech firms
8
Journal of business research : JBR
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
The journal of business & industrial marketing
6
Contemporary research in e-branding
5
Customer relationship management in electronic markets
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
International journal of electronic customer relationship management : IJECRM
4
Jahrbuch der Absatz- und Verbrauchsforschung
4
Journal of international business and economics : JIBE
4
Journal of strategic marketing
4
Journal of the Academy of Marketing Science
4
Developing digital marketing : relationship perspectives
3
Digital strategies in a global market : navigating the Fourth Industrial Revolution
3
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
3
... für Dummies
2
Arbeitspapier / HHL, Leipzig Graduate School of Management
2
Business horizons
2
Electronic commerce research
2
European research studies
2
Facta Universitatis / Series economics and organization / University of Niš
2
Forschungsergebnisse der WU Wirtschaftsuniversität Wien
2
Gabler Edition Wissenschaft
2
Gabler Edition Wissenschaft / Entrepreneurship
2
IEEE transactions on engineering management : EM
2
Information systems and e-business management : ISeB
2
International journal of business environment : IJBE
2
International journal of e-business research : an official publication of the Information Resources Management Association
2
International journal of electronic business
2
International journal of internet marketing and advertising : IJIMA
2
Journal of advertising research
2
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
2
Journal of marketing
2
Journal of marketing analytics : JMA
2
Journal of marketing management : MM
2
Journal of marketing research : JMR
2
Journal of open innovation : technology, market, and complexity
2
Journal of retailing
2
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ECONIS (ZBW)
6
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1
Mind in eBay, body in Macy's : dual consciousness of virtuo-physical consumers and implications for marketers
Banerjee, Syagnik
;
Longstreet, Phil
- In:
Journal of research in interactive marketing : …
10
(
2016
)
4
,
pp. 288-304
Persistent link: https://www.econbiz.de/10011639154
Saved in:
2
The impact of digital shopping channels on multi-channel marketing and attribution in the changing retail landscape
Yang, Kiseol
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10011302396
Saved in:
3
Business to business digital content marketing : marketers' perceptions of best practice
Holliman, Geraint
;
Rowley, Jennifer
- In:
Journal of research in interactive marketing : …
8
(
2014
)
4
,
pp. 269-293
Persistent link: https://www.econbiz.de/10010433948
Saved in:
4
Are they listening? : designing online recommendations for today's consumers
Lepkowska-White, Elzbieta
- In:
Journal of research in interactive marketing : …
7
(
2013
)
3
,
pp. 182-200
Persistent link: https://www.econbiz.de/10009793426
Saved in:
5
Verbundangebote als Instrument der Absatzpolitik im E-Commerce
Baal, Sebastian van
- In:
Handel im Fokus : aus dem Instituts für …
57
(
2005
)
3
,
pp. 171-178
Persistent link: https://www.econbiz.de/10003084952
Saved in:
6
Kundenbindung über das Internet: empirische Ergebnisse zu ausgewählten Kundenbindungsinstrumenten
Wilke, Kai
;
Hudetz, Kai
- In:
Handel im Fokus : aus dem Instituts für …
56
(
2004
)
1
,
pp. 7-16
Persistent link: https://www.econbiz.de/10001970764
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