The impact of digital shopping channels on multi-channel marketing and attribution in the changing retail landscape
guest ed.: Kiseol Yang
| Year of publication: |
2015
|
|---|---|
| Other Persons: | Yang, Kiseol (contributor) |
| Publisher: |
Bingley : Emerald |
| Subject: | Vertriebsweg | Distribution channel | Einzelhandel | Retail trade | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Electronic Commerce | E-commerce | Multikanalvertrieb | Multichannel strategy | Digitalisierung | Digitization |
| Extent: | S. 89 - 166 graph. Darst. |
|---|---|
| Series: | Journal of research in interactive marketing : interactive marketing and computer-mediated communication. - Bingley : Emerald, ISSN 2040-7122, ZDB-ID 2551662-0. - Vol. 9.2015,2 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors ; Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Enth. 4 Beitr. |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011302396