The impact of digital shopping channels on multi-channel marketing and attribution in the changing retail landscape

guest ed.: Kiseol Yang

Year of publication:	2015
Other Persons:	Yang, Kiseol (contributor)
Publisher:	Bingley : Emerald
Subject:	Vertriebsweg \| Distribution channel \| Einzelhandel \| Retail trade \| Online-Handel \| Online retailing \| Konsumentenverhalten \| Consumer behaviour \| Electronic Commerce \| E-commerce \| Multikanalvertrieb \| Multichannel strategy \| Digitalisierung \| Digitization

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