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Ladengestaltung
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Store design
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Handelsforschung
Journal of retailing
Journal of retailing and consumer services
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Strategic corporate communication in the digital age
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Asia Pacific journal of marketing and logistics
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Journal of fashion marketing and management
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An assessment of when, where and under what conditions in-store sampling is most effective
Chandukala, Sandeep R.
;
Dotson, Jeffrey P.
;
Liu, Qing
- In:
Journal of retailing
93
(
2017
)
4
,
pp. 493-506
Persistent link: https://www.econbiz.de/10011790715
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2
Umsetzung erlebnisbetonter Positionierungskonzepte in der Ladengestaltung von Handelsunternehmen
Esch, Franz-Rudolf
- In:
Handelsforschung
10
(
1995
),
pp. 287-312
Persistent link: https://www.econbiz.de/10001220162
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