An assessment of when, where and under what conditions in-store sampling is most effective
Sandeep R. Chandukala, Jeffrey P. Dotson, Qing Liu
| Year of publication: |
December 2017
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|---|---|
| Authors: | Chandukala, Sandeep R. ; Dotson, Jeffrey P. ; Liu, Qing |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 93.2017, 4, p. 493-506
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| Subject: | In-store sampling | Marketing mix modeling | Retail strategy | Marketingmanagement | Marketing management | Stichprobenerhebung | Sampling | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour | Ladengestaltung | Store design |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretai.2017.07.002 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011790715