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~isPartOf:"Harvard business review : HBR"
~isPartOf:"Information systems research : ISR"
~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~subject:"Konsumentenverhalten"
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Search: subject_exact:"Search engine marketing"
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Subject
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Konsumentenverhalten
Internet marketing
190
Online-Marketing
190
Social Web
88
Social web
88
Consumer behaviour
85
Online retailing
62
Online-Handel
62
E-commerce
56
Electronic Commerce
56
Viral marketing
51
Virales Marketing
51
Beziehungsmarketing
32
Relationship marketing
32
social media
30
Advertising effects
28
Werbewirkung
28
Internet
23
Confidence
20
Vertrauen
20
Website
18
Brand management
17
Markenführung
17
USA
17
Advertising
16
Search engine
16
Suchmaschine
16
United States
16
Werbung
16
Einzelhandel
14
Retail trade
14
Customer satisfaction
12
Kundenzufriedenheit
12
Preismanagement
12
Pricing strategy
12
Digital platform
11
Digitale Plattform
11
online reviews
11
Brand image
10
Markenimage
10
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Online availability
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Undetermined
52
Free
1
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Article
85
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Article in journal
85
Aufsatz in Zeitschrift
85
Language
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English
85
Author
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Tan, Yong
3
Al-Adwan, Ahmad Samed
2
Choi, Angela Aerry
2
Feng, Juan
2
Ghose, Anindya
2
Goldsmith, Ronald E.
2
Hazari, Sunil
2
Ho, Yi-Chun
2
Ho, Yi-Jen
2
Oh, Wonseok
2
Swilley, Esther
2
Zhang, Xiaoquan
2
Abou-Elgheit, Emad
1
Acharyulu, G. V. R. K.
1
Aggarwal, Rohit
1
Ahmed, Aun
1
Akrimi, Yosra
1
Al-Dmour, Hani
1
Al-Dmour, Rand H.
1
Alfaouri, Raghda
1
Alhorani, Alaa
1
Amarullah, Dudi
1
Amily Fikry
1
Amritesh
1
Ananthakrishnan, Uttara M.
1
Araujo, Priscila Graziele
1
Arroyo, Pilar
1
Ashour, Laila
1
Aslam, Faheem
1
Awan, Tahir Mumtaz
1
Ba, Sulin
1
Banerji, Rashi
1
Barbosa, Belem
1
Becerra, Enrique P.
1
Bee Lian Song
1
Bertoncelj, Andrej
1
Bhatnagar, Amit
1
Bodoff, David
1
Brown, Cheryl O.
1
Bueno, Ricardo Luiz Pereira
1
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Published in...
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Harvard business review : HBR
Information systems research : ISR
International journal of electronic marketing and retailing : IJEMR
Journal of business research : JBR
191
Journal of retailing and consumer services
146
International journal of internet marketing and advertising : IJIMA
118
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
81
International journal of advertising : the review of marketing communications
76
Journal of marketing communications
74
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
71
Journal of promotion management : innovations in planning and applied research
55
International journal of hospitality management
51
Journal of internet commerce
51
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
49
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
47
The journal of product & brand management
45
Cogent business & management
41
Electronic commerce research
37
Marketing intelligence & planning
34
Management science : journal of the Institute for Operations Research and the Management Sciences
32
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
31
Journal of marketing
31
International journal of technology marketing : IJTMkt
30
The journal of brand management : an international journal
30
Journal of management information systems : JMIS
29
Journal of promotion management : JPM
29
Journal of advertising research
28
Young consumers : insight and ideas for responsible marketers
28
International journal of advertising : the quarterly review of marketing communications
27
International journal of consumer studies
27
Journal of electronic commerce research : JECR
27
Tourism management : research, policies, practice
27
Asia Pacific journal of marketing and logistics
26
International journal of contemporary hospitality management
26
Technological forecasting & social change : an international journal
26
Psychology & marketing
25
International journal of business information systems : IJBIS
23
Journal of marketing research : JMR
23
International journal of e-business research : an official publication of the Information Resources Management Association
22
Journal of hospitality marketing & management
22
Journal of marketing management : JMM ; journal of the Academy of Marketing
22
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Source
All
ECONIS (ZBW)
85
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11
Decide now or later : making sense of incoherence across online reviews
Yin, Dezhi
;
Vreede, Triparna de
;
Steele, Logan M.
;
De …
- In:
Information systems research : ISR
34
(
2023
)
3
,
pp. 1211-1227
Persistent link: https://www.econbiz.de/10014384225
Saved in:
12
Information processing from electronic word of mouth : an integrative framework
Ahmed, Aun
;
Amritesh
- In:
International journal of electronic marketing and …
14
(
2023
)
4
,
pp. 371-393
Persistent link: https://www.econbiz.de/10014440776
Saved in:
13
How trust and perceived risk create consumer purchase intention in the context of e-commerce : moderation role of eWOM
Amarullah, Dudi
- In:
International journal of electronic marketing and …
14
(
2023
)
1
,
pp. 107-122
Persistent link: https://www.econbiz.de/10014310000
Saved in:
14
Impact of social media marketing on purchasing intentions of luxury brands : the case of millennial consumers in the UAE
John, Ansey
;
Pujari, Vijay
;
Majumdar, Sudipa
- In:
International journal of electronic marketing and …
14
(
2023
)
3
,
pp. 275-293
Persistent link: https://www.econbiz.de/10014310039
Saved in:
15
Twenty years of online customer experience : a bibliometric review and research agenda
Goyal, Mehak
;
Deshwal, Pankaj
- In:
International journal of electronic marketing and …
13
(
2022
)
2
,
pp. 137-156
Persistent link: https://www.econbiz.de/10013255646
Saved in:
16
Investigating the impact of digital media advertising content on accepting or rejecting the message mediated by advertising value and modifier of brand trust and marketing innovati...
Janmohammadi, Mahshid
- In:
International journal of electronic marketing and …
13
(
2022
)
2
,
pp. 206-223
Persistent link: https://www.econbiz.de/10013255655
Saved in:
17
Do health-brand fan pages satisfy their consumers' desires?
Castillo, Gricel
;
Carrete-Lucero, Lorena de la Paz
; …
- In:
International journal of electronic marketing and …
13
(
2022
)
1
,
pp. 83-104
Persistent link: https://www.econbiz.de/10012695459
Saved in:
18
Interactive websites of e-malls instigate intentions to generate e-WoM
Awan, Tahir Mumtaz
;
Latif, Tayyaba
;
Aslam, Faheem
; …
- In:
International journal of electronic marketing and …
13
(
2022
)
3
,
pp. 319-333
Persistent link: https://www.econbiz.de/10014309741
Saved in:
19
Social media communication and consumer decision making : an empirical perspective
Sangwan, Sumit
;
Sharma, Supran Kumar
- In:
International journal of electronic marketing and …
13
(
2022
)
4
,
pp. 391-410
Persistent link: https://www.econbiz.de/10014309987
Saved in:
20
An exploration of online marketplace quality dimension and relationship with purchase intention : the mediating roles of trust and e-WOM
Ranjan, Priyadarshi
;
Acharyulu, G. V. R. K.
- In:
International journal of electronic marketing and …
13
(
2022
)
4
,
pp. 490-512
Persistent link: https://www.econbiz.de/10014309992
Saved in:
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