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~isPartOf:"Harvard business review : HBR"
~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~subject:"Einzelhandel"
~subject:"Markenartikel"
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Einzelhandel
Markenartikel
Internet marketing
236
Online-Marketing
236
Consumer behaviour
136
Konsumentenverhalten
136
Social Web
105
Social web
105
Viral marketing
60
Virales Marketing
60
Beziehungsmarketing
58
Relationship marketing
58
Online retailing
54
Online-Handel
54
E-commerce
50
Electronic Commerce
50
Advertising effects
45
Werbewirkung
45
Brand management
43
Markenführung
43
Brand image
30
Markenimage
30
Social media
29
Advertising
28
Werbung
27
Confidence
20
Vertrauen
20
Website
19
Mobile communications
18
Mobilkommunikation
18
Retail trade
18
USA
18
United States
17
social media
17
Brand
16
Customer satisfaction
15
Internet
15
Kundenzufriedenheit
15
Marketing management
15
Marketingmanagement
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34
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Gensler, Sonja
2
Al-Adwan, Ahmad Samed
1
Ali, Omar
1
Amatulli, Cesare
1
Angriawan, Arifin
1
Barros, Lucia S. G.
1
Batista, Juliana Moreira
1
Becerra, Enrique P.
1
Bernritter, Stefan F.
1
Beukeboom, Camiel J.
1
Botelho, Delane
1
Brodie, Roderick J.
1
Chaudhuri, Ranjan
1
Chen, Lihong
1
Chiu, Hung-Chang
1
Cho, Yong Suk
1
Colella, Giuseppe
1
Constantinides, Efthymios
1
Deng, Qi
1
Dotson, Jeffrey P.
1
Eigenraam, Anniek W.
1
Ersoy, Ayse Begum
1
Fan, Ruixue Rachel
1
Feit, Elea McDonnell
1
Glynn, Mark S.
1
Goic, Marcel
1
Groß, Michael
1
Gupta, Pranjal
1
Harris, Judy
1
Hayes, Jameson L.
1
Heiens, Richard A.
1
Hollebeek, Linda D.
1
Hsieh, Yi-Ching
1
Jacob, Jayanth
1
Jensen, Ricard W.
1
Kautish, Pradeep
1
Kerkhof, Peter
1
Khan, Tracy A.
1
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1
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Harvard business review : HBR
International journal of electronic marketing and retailing : IJEMR
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of business research : JBR
45
Journal of retailing and consumer services
37
The journal of product & brand management
21
The journal of brand management : an international journal
15
Marketing intelligence & planning
11
International journal of internet marketing and advertising : IJIMA
10
Journal of promotion management : innovations in planning and applied research
9
International journal of retail & distribution management
8
Journal of marketing communications
8
Journal of retailing
8
International journal of advertising : the review of marketing communications
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
6
Journal of strategic marketing
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
Technological forecasting & social change : an international journal
6
Business horizons
5
European journal of marketing : EJM
5
International journal of advertising : the quarterly review of marketing communications
5
International journal of hospitality management
5
International journal of technology marketing : IJTMkt
5
Journal of internet commerce
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
Marketing science
5
Psychology & marketing
5
Asia Pacific journal of marketing and logistics
4
Global business review
4
Journal of consumer marketing
4
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
4
Journal of fashion marketing and management
4
Journal of global marketing
4
Journal of organizational computing and electronic commerce
4
Journal of promotion management : JPM
4
Journal of the Academy of Marketing Science
4
Quantitative marketing and economics : QME
4
Springer eBook Collection
4
Administrative Sciences : open access journal
3
Australasian marketing journal
3
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ECONIS (ZBW)
34
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1
Impact of quality of AR apps on customer brand engagement, word-of-mouth and purchase intention : moderating role of perceived brand value
Patel, Vipul
;
Kautish, Pradeep
;
Patel, Naresh K.
- In:
International journal of electronic marketing and …
15
(
2024
)
3
,
pp. 330-349
Persistent link: https://www.econbiz.de/10015063983
Saved in:
2
Developing brand relationships through social media communication : a cross-cultural comparison
Thanasi-Boçe, Marsela
;
Ali, Omar
;
Ersoy, Ayse Begum
- In:
International journal of electronic marketing and …
14
(
2023
)
4
,
pp. 351-370
Persistent link: https://www.econbiz.de/10014440772
Saved in:
3
Digital luxury retailing and the COVID-19 pandemic : a qualitative study
Colella, Giuseppe
;
Amatulli, Cesare
- In:
International journal of electronic marketing and …
13
(
2022
)
2
,
pp. 157-189
Persistent link: https://www.econbiz.de/10013255647
Saved in:
4
Value creation (vs value destruction) as an unintended consequence of negative comments on [innocuous] brand social media posts
Labrecque, Lauren I.
;
Markos, Ereni
;
Yuksel, Mujde
; …
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 115-140
Persistent link: https://www.econbiz.de/10013397509
Saved in:
5
Sarcastic or assertive : how should brands reply to consumers' uncivil comments on social media in the context of brand activism?
Batista, Juliana Moreira
;
Barros, Lucia S. G.
;
Peixoto, …
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 141-158
Persistent link: https://www.econbiz.de/10013397510
Saved in:
6
I am not what I like : endorsing brands on social media negatively affects consumers' self-evaluation
Bernritter, Stefan F.
;
Loermans, Annemijn C.
; …
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 159-175
Persistent link: https://www.econbiz.de/10013397513
Saved in:
7
The effect of brand love on the electronic word-of-mouth and repurchase intention
Çelik, Süleyman
;
Topuz, Yusuf Volkan
- In:
International journal of electronic marketing and …
12
(
2021
)
4
,
pp. 357-372
Persistent link: https://www.econbiz.de/10012669850
Saved in:
8
Emoji, playfulness, and brand engagement on Twitter
McShane, Lindsay
;
Pancer, Ethan
;
Poole, Maxwell
;
Deng, Qi
- In:
Journal of interactive marketing : a quarterly …
53
(
2021
),
pp. 96-110
Persistent link: https://www.econbiz.de/10012502849
Saved in:
9
The impact of digital sales channels on web sales : evidence from the USA's largest online retailers
Narayanaswamy, Ravi
;
Heiens, Richard A.
- In:
International journal of electronic marketing and …
12
(
2021
)
3
,
pp. 306-322
Persistent link: https://www.econbiz.de/10012598447
Saved in:
10
The impact of social media on consumer awareness towards buying copy brand
Al-Adwan, Ahmad Samed
- In:
International journal of electronic marketing and …
11
(
2020
)
2
,
pp. 199-215
Persistent link: https://www.econbiz.de/10012227536
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