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~isPartOf:"Harvard business review : HBR"
~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~isPartOf:"Journal of marketing"
~subject:"Social web"
~subject:"USA"
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Search: subject_exact:"Search engine marketing"
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Social web
USA
Internet marketing
156
Online-Marketing
156
Consumer behaviour
86
Konsumentenverhalten
86
Social Web
73
Viral marketing
41
Virales Marketing
41
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40
Electronic Commerce
40
Online retailing
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Online-Handel
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Beziehungsmarketing
37
Relationship marketing
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Brand management
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social media
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Stephen, Andrew T.
3
Al-Adwan, Ahmad Samed
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2
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2
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2
Donthu, Naveen
2
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2
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2
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2
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2
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1
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Harvard business review : HBR
International journal of electronic marketing and retailing : IJEMR
Journal of marketing
Journal of business research : JBR
191
International journal of internet marketing and advertising : IJIMA
115
Journal of retailing and consumer services
93
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
83
International journal of advertising : the review of marketing communications
67
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
67
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
63
Journal of marketing communications
60
Industrial marketing management : the international journal for industrial and high-tech firms
58
Journal of promotion management : innovations in planning and applied research
56
Technological forecasting & social change : an international journal
56
Tourism management : research, policies, practice
48
Information systems research : ISR
47
Business horizons
46
International journal of hospitality management
46
The journal of product & brand management
45
Journal of management information systems : JMIS
43
Journal of internet commerce
42
Cogent business & management
40
Journal of advertising research
40
Marketing intelligence & planning
39
International journal of technology marketing : IJTMkt
37
Electronic commerce research
33
International journal of business information systems : IJBIS
33
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
33
The journal of brand management : an international journal
32
Journal of strategic marketing
31
Journal of travel and tourism marketing
30
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
30
International journal of e-business research : an official publication of the Information Resources Management Association
29
Journal of marketing management : JMM ; journal of the Academy of Marketing
29
SpringerLink / Bücher
28
International journal of contemporary hospitality management
27
Psychology & marketing
27
Journal of electronic commerce research : JECR
26
Springer eBook Collection
26
Journal of promotion management : JPM
25
Young consumers : insight and ideas for responsible marketers
25
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ECONIS (ZBW)
83
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83
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1
Revenue generation through influencer marketing
Beichert, Maximilian
;
Bayerl, Andreas
;
Goldenberg, Jacob
; …
- In:
Journal of marketing
88
(
2024
)
4
,
pp. 40-63
Persistent link: https://www.econbiz.de/10014582927
Saved in:
2
What holds attention? : linguistic drivers of engagement
Berger, Jonah
;
Moe, Wendy W.
;
Schweidel, David A.
- In:
Journal of marketing
87
(
2023
)
5
,
pp. 793-809
Persistent link: https://www.econbiz.de/10014325449
Saved in:
3
Complaint de-escalation strategies on social media
Herhausen, Dennis
;
Grewal, Lauren
;
Cummings, Krista Hill
; …
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 210-231
Persistent link: https://www.econbiz.de/10014245084
Saved in:
4
Finding goldilocks influencers : how follower count drives social media engagement
Wies, Simone
;
Bleier, Alexander
;
Edeling, Alexander
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 383-405
Persistent link: https://www.econbiz.de/10014245099
Saved in:
5
A meta-analysis of the effects of brands' owned social media on social media engagement and sales
Liadeli, Georgia
;
Sotgiu, Francesca
;
Verlegh, Peeter
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 406-427
Persistent link: https://www.econbiz.de/10014245120
Saved in:
6
For shame! : socially unacceptable brand mentions on social media motivate consumer disengagement
Villanova, Daniel
;
Matherly, Ted
- In:
Journal of marketing
88
(
2024
)
2
,
pp. 61-78
Persistent link: https://www.econbiz.de/10014582897
Saved in:
7
Influencer mix strategies in livestream commerce : impact on product sales
Gu, Xian
;
Zhang, Xiaoxi
;
Kannan, P. K.
- In:
Journal of marketing
88
(
2024
)
4
,
pp. 64-83
Persistent link: https://www.econbiz.de/10014582928
Saved in:
8
The competitive effects of online reviews on hotel demand
Cho, Sanghoon
;
Pekgün, Pelin
;
Janakiraman, Ramkumar
; …
- In:
Journal of marketing
88
(
2024
)
2
,
pp. 40-60
Persistent link: https://www.econbiz.de/10014582896
Saved in:
9
Understanding loyalty towards Facebook and the mediating role of trust : an expectation confirmation theory perspective
Hazari, Sunil
- In:
International journal of electronic marketing and …
15
(
2024
)
3
,
pp. 261-287
Persistent link: https://www.econbiz.de/10015063978
Saved in:
10
I like, I don't like, I don't know : consumers' attitude towards marketing content in social media from Gen Y glasses
Nor Azimah Kamaruddin
;
Lennora Putit
;
Amily Fikry
- In:
International journal of electronic marketing and …
15
(
2024
)
3
,
pp. 308-329
Persistent link: https://www.econbiz.de/10015063981
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