Understanding loyalty towards Facebook and the mediating role of trust : an expectation confirmation theory perspective
Sunil Hazari
| Year of publication: |
2024
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|---|---|
| Authors: | Hazari, Sunil |
| Published in: |
International journal of electronic marketing and retailing : IJEMR. - Olney, Bucks. : Inderscience Enterprises Ltd., ISSN 1741-1033, ZDB-ID 2251608-6. - Vol. 15.2024, 3, p. 261-287
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| Subject: | engagement | Facebook marketing | loyalty | social media | trust | user experience | Social Web | Social web | Beziehungsmarketing | Relationship marketing | Vertrauen | Confidence | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJEMR.2024.138297 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015063978