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~isPartOf:"Harvard business review : HBR"
~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~subject:"Markenartikel"
~subject:"Markenimage"
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Markenartikel
Markenimage
Internet marketing
95
Online-Marketing
95
Consumer behaviour
47
Konsumentenverhalten
47
Social Web
38
Social web
38
E-commerce
33
Electronic Commerce
33
Online retailing
27
Online-Handel
27
Beziehungsmarketing
24
Relationship marketing
24
Viral marketing
19
Virales Marketing
19
Brand management
14
Confidence
14
Markenführung
14
Vertrauen
14
Einzelhandel
13
Retail trade
13
USA
13
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12
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social media
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Internet
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Al-Adwan, Ahmad Samed
1
Ali, Omar
1
Arroyo, Pilar
1
Becerra, Enrique P.
1
Carrete-Lucero, Lorena de la Paz
1
Castillo, Gricel
1
Chauhan, Sandeep
1
Chen, Lihong
1
Cho, Yong Suk
1
Ersoy, Ayse Begum
1
Gautam, Vikas
1
Jacob, Jayanth
1
Lee, Sang Yeal
1
Manna, Reshmi
1
Mathur, Manisha
1
Murugan, Nithya
1
Ningthoujam, Sombala
1
Thanasi-Boçe, Marsela
1
Topuz, Yusuf Volkan
1
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Çelik, Süleyman
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Harvard business review : HBR
International journal of electronic marketing and retailing : IJEMR
Journal of business research : JBR
64
The journal of product & brand management
38
International journal of internet marketing and advertising : IJIMA
34
Journal of retailing and consumer services
30
The journal of brand management : an international journal
26
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
25
Journal of marketing communications
20
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
16
Journal of promotion management : innovations in planning and applied research
15
Cogent business & management
14
Tourism management : research, policies, practice
14
Marketing intelligence & planning
13
International journal of advertising : the review of marketing communications
11
Journal of promotion management : JPM
11
Business horizons
9
International journal of advertising : the quarterly review of marketing communications
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of internet commerce
9
Journal of marketing management : JMM ; journal of the Academy of Marketing
9
Tourism management perspectives : TMP
9
International journal of hospitality management
8
International journal of technology marketing : IJTMkt
8
Journal of advertising research
8
Journal of marketing management : MM
8
Asia Pacific journal of marketing and logistics
7
European journal of marketing : EJM
7
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
7
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
6
International journal of sports marketing & sponsorship
6
Journal of global marketing
6
Psychology & marketing
6
International journal of consumer studies
5
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
5
Journal of electronic commerce research : JECR
5
Journal of fashion marketing and management
5
Journal of international consumer marketing
5
Journal of marketing
5
Journal of marketing analytics : JMA
5
Journal of strategic marketing
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ECONIS (ZBW)
10
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1
Developing brand relationships through social media communication : a cross-cultural comparison
Thanasi-Boçe, Marsela
;
Ali, Omar
;
Ersoy, Ayse Begum
- In:
International journal of electronic marketing and …
14
(
2023
)
4
,
pp. 351-370
Persistent link: https://www.econbiz.de/10014440772
Saved in:
2
Do health-brand fan pages satisfy their consumers' desires?
Castillo, Gricel
;
Carrete-Lucero, Lorena de la Paz
; …
- In:
International journal of electronic marketing and …
13
(
2022
)
1
,
pp. 83-104
Persistent link: https://www.econbiz.de/10012695459
Saved in:
3
The effect of brand love on the electronic word-of-mouth and repurchase intention
Çelik, Süleyman
;
Topuz, Yusuf Volkan
- In:
International journal of electronic marketing and …
12
(
2021
)
4
,
pp. 357-372
Persistent link: https://www.econbiz.de/10012669850
Saved in:
4
Building customer engagement and brand loyalty through online social media : an exploratory study
Ningthoujam, Sombala
;
Manna, Reshmi
;
Gautam, Vikas
; …
- In:
International journal of electronic marketing and …
11
(
2020
)
2
,
pp. 143-160
Persistent link: https://www.econbiz.de/10012227519
Saved in:
5
The impact of social media on consumer awareness towards buying copy brand
Al-Adwan, Ahmad Samed
- In:
International journal of electronic marketing and …
11
(
2020
)
2
,
pp. 199-215
Persistent link: https://www.econbiz.de/10012227536
Saved in:
6
A brand view on the user acceptance of mobile apps : an evidence from India in the multi-channel context
Murugan, Nithya
;
Jacob, Jayanth
- In:
International journal of electronic marketing and …
10
(
2019
)
2
,
pp. 95-117
Persistent link: https://www.econbiz.de/10012036988
Saved in:
7
Building brand advocacy on social media to improve brand equity
Mathur, Manisha
- In:
International journal of electronic marketing and …
10
(
2019
)
2
,
pp. 150-172
Persistent link: https://www.econbiz.de/10012037002
Saved in:
8
Demand hierarchy model and its measurement for online brand community participation
Chen, Lihong
;
Yan, Xinfeng
- In:
International journal of electronic marketing and …
9
(
2018
)
2
,
pp. 167-183
Persistent link: https://www.econbiz.de/10011849207
Saved in:
9
Exploring wearin and wearout in web advertising : the role of repetition and brand familiarity
Lee, Sang Yeal
;
Cho, Yong Suk
- In:
International journal of electronic marketing and …
3
(
2010
)
1
,
pp. 82-96
Persistent link: https://www.econbiz.de/10003939358
Saved in:
10
The effect of price and trust beliefs on online evaluations
Becerra, Enrique P.
- In:
International journal of electronic marketing and …
2
(
2008/09
)
4
,
pp. 299-316
Persistent link: https://www.econbiz.de/10003863787
Saved in:
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