Exploring wearin and wearout in web advertising : the role of repetition and brand familiarity
Year of publication: |
2010
|
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Authors: | Lee, Sang Yeal ; Cho, Yong Suk |
Published in: |
International journal of electronic marketing and retailing : IJEMR. - Olney, Bucks. : Inderscience Enterprises Ltd., ISSN 1741-1025, ZDB-ID 2193368-6. - Vol. 3.2010, 1, p. 82-96
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Subject: | Online-Marketing | Internet marketing | Markenartikel | Brand | Werbewirkung | Advertising effects |
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