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~isPartOf:"Harvard business review : HBR"
~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~subject:"Markenartikel"
~subject:"Virales Marketing"
~type_genre:"Article in journal"
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Search: subject_exact:"Search engine marketing"
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Markenartikel
Virales Marketing
Internet marketing
95
Online-Marketing
95
Consumer behaviour
47
Konsumentenverhalten
47
Social Web
38
Social web
38
E-commerce
33
Electronic Commerce
33
Online retailing
27
Online-Handel
27
Beziehungsmarketing
24
Relationship marketing
24
Viral marketing
19
Brand management
14
Confidence
14
Markenführung
14
Vertrauen
14
Einzelhandel
13
Retail trade
13
USA
13
United States
12
Website
12
social media
12
Advertising effects
10
Werbewirkung
10
Customer satisfaction
9
Kundenzufriedenheit
9
Internet
8
Brand image
7
Markenimage
7
e-commerce
7
India
6
Indien
6
Marketing management
6
Marketingmanagement
6
trust
6
Advertising
5
Brand
5
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Article
23
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Article in journal
Aufsatz in Zeitschrift
23
Language
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English
23
Author
All
Al-Adwan, Ahmad Samed
2
Acharyulu, G. V. R. K.
1
Ahmed, Aun
1
Akrimi, Yosra
1
Alhorani, Alaa
1
Ali, Omar
1
Amarullah, Dudi
1
Amritesh
1
Araujo, Priscila Graziele
1
Aslam, Faheem
1
Awan, Tahir Mumtaz
1
Barbosa, Belem
1
Bueno, Ricardo Luiz Pereira
1
Chen, Lihong
1
Cho, Yong Suk
1
Coyle, James R.
1
Decker, Reinhold
1
Donthu, Naveen
1
Ersoy, Ayse Begum
1
Fatima, Tayyba
1
Ferreira, Fátima
1
Guillory, Monica D.
1
Gupta, Pranjal
1
Harris, Judy
1
Jensen, Ricard W.
1
Kokash, Husam
1
Latif, Tayyaba
1
Lee, Sang Yeal
1
Lightfoot, Elizabeth
1
Limbu, Yam B.
1
Lohtia, Ritu
1
Lopes, Evandro Luiz
1
Mohammad Falahat
1
Neace, William
1
Pinochet, Luis Hernan Contreras
1
Platt, Glenn J.
1
Ranjan, Priyadarshi
1
Rehman, Asad
1
Sahrma, Smita
1
Sangwan, Sumit
1
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Published in...
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Harvard business review : HBR
International journal of electronic marketing and retailing : IJEMR
Journal of business research : JBR
103
Journal of retailing and consumer services
54
International journal of hospitality management
47
International journal of internet marketing and advertising : IJIMA
44
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
44
Journal of marketing communications
36
The journal of product & brand management
30
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
29
Information systems research : ISR
29
Tourism management : research, policies, practice
28
Electronic commerce research
24
International journal of advertising : the review of marketing communications
23
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
23
International journal of contemporary hospitality management
21
Journal of internet commerce
21
Journal of management information systems : JMIS
21
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
21
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
20
Journal of electronic commerce research : JECR
18
Journal of hospitality marketing & management
18
Journal of promotion management : innovations in planning and applied research
18
Psychology & marketing
18
Journal of marketing
16
International journal of advertising : the quarterly review of marketing communications
15
Journal of advertising research
15
Journal of travel and tourism marketing
15
The journal of brand management : an international journal
15
Business horizons
14
European journal of marketing : EJM
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
13
Cogent business & management
12
International journal of consumer studies
12
International journal of technology marketing : IJTMkt
12
Marketing intelligence & planning
12
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
11
Management science : journal of the Institute for Operations Research and the Management Sciences
11
Electronic markets : EM ; the international journal of electronic commerce and business media
10
Journal of consumer marketing
10
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
10
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ECONIS (ZBW)
23
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1
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23
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1
Developing brand relationships through social media communication : a cross-cultural comparison
Thanasi-Boçe, Marsela
;
Ali, Omar
;
Ersoy, Ayse Begum
- In:
International journal of electronic marketing and …
14
(
2023
)
4
,
pp. 351-370
Persistent link: https://www.econbiz.de/10014440772
Saved in:
2
Information processing from electronic word of mouth : an integrative framework
Ahmed, Aun
;
Amritesh
- In:
International journal of electronic marketing and …
14
(
2023
)
4
,
pp. 371-393
Persistent link: https://www.econbiz.de/10014440776
Saved in:
3
How trust and perceived risk create consumer purchase intention in the context of e-commerce : moderation role of eWOM
Amarullah, Dudi
- In:
International journal of electronic marketing and …
14
(
2023
)
1
,
pp. 107-122
Persistent link: https://www.econbiz.de/10014310000
Saved in:
4
Interactive websites of e-malls instigate intentions to generate e-WoM
Awan, Tahir Mumtaz
;
Latif, Tayyaba
;
Aslam, Faheem
; …
- In:
International journal of electronic marketing and …
13
(
2022
)
3
,
pp. 319-333
Persistent link: https://www.econbiz.de/10014309741
Saved in:
5
Social media communication and consumer decision making : an empirical perspective
Sangwan, Sumit
;
Sharma, Supran Kumar
- In:
International journal of electronic marketing and …
13
(
2022
)
4
,
pp. 391-410
Persistent link: https://www.econbiz.de/10014309987
Saved in:
6
An exploration of online marketplace quality dimension and relationship with purchase intention : the mediating roles of trust and e-WOM
Ranjan, Priyadarshi
;
Acharyulu, G. V. R. K.
- In:
International journal of electronic marketing and …
13
(
2022
)
4
,
pp. 490-512
Persistent link: https://www.econbiz.de/10014309992
Saved in:
7
The effect of brand love on the electronic word-of-mouth and repurchase intention
Çelik, Süleyman
;
Topuz, Yusuf Volkan
- In:
International journal of electronic marketing and …
12
(
2021
)
4
,
pp. 357-372
Persistent link: https://www.econbiz.de/10012669850
Saved in:
8
The impact of social media on consumer awareness towards buying copy brand
Al-Adwan, Ahmad Samed
- In:
International journal of electronic marketing and …
11
(
2020
)
2
,
pp. 199-215
Persistent link: https://www.econbiz.de/10012227536
Saved in:
9
Building customer loyalty in online shopping : the role of online trust, online satisfaction and electronic word of mouth
Al-Adwan, Ahmad Samed
;
Kokash, Husam
;
Al-Adwan, Ahmad Samed
- In:
International journal of electronic marketing and …
11
(
2020
)
3
,
pp. 278-306
Persistent link: https://www.econbiz.de/10012251138
Saved in:
10
Factors influencing consumers' purchase intention towards online group buying in Malaysia
Yean Sien Liew
;
Mohammad Falahat
- In:
International journal of electronic marketing and …
10
(
2019
)
1
,
pp. 60-77
Persistent link: https://www.econbiz.de/10012036982
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