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~isPartOf:"Harvard business review : HBR"
~isPartOf:"Journal of business research : JBR"
~subject:"Brand management"
~subject:"Theorie"
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Search: ("Zentralbank" OR "Eisenbahngesellschaft" OR "USA" OR "Russland" OR "Erdölpreis") AND NOT isPartOf:Wirtschaftsdienst
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Brand management
Theorie
Vereinigte Staaten
932
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818
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779
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164
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164
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148
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Dev, Chekitan S.
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Harvard business review : HBR
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IEEE transactions on engineering management : EM
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ECONIS (ZBW)
107
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1
Cross-cultural advertising communication : visual imagery, brand familiarity, and brand recall
Mikhailitchenko, Andrey
;
Javalgi, Rajshekhar G.
; …
- In:
Journal of business research : JBR
62
(
2009
)
10
,
pp. 931-938
Persistent link: https://www.econbiz.de/10003887557
Saved in:
2
Place brands across U.S. cities and growth in local high-technology sectors
Scarborough, William J.
;
Crabbe, Rowena
- In:
Journal of business research : JBR
130
(
2021
),
pp. 70-85
Persistent link: https://www.econbiz.de/10012544766
Saved in:
3
Predicting growth in US durables spending using consumer durables-buying attitudes
Baghestani, Hamid
- In:
Journal of business research : JBR
131
(
2021
),
pp. 327-336
Persistent link: https://www.econbiz.de/10012545000
Saved in:
4
Do the pieces fit? : assessing the configuration effects of promotion attributes
Peng, Ling
;
Cui, Geng
;
Chung, Yuho
- In:
Journal of business research : JBR
109
(
2020
),
pp. 337-349
Persistent link: https://www.econbiz.de/10012238078
Saved in:
5
Exploration and exploitation in crisis environment : implications for level and variability of firm performance
Osiyevskyy, Oleksiy
;
Širokova, Galina V.
;
Ritala, Paavo
- In:
Journal of business research : JBR
114
(
2020
),
pp. 227-239
Persistent link: https://www.econbiz.de/10012257484
Saved in:
6
Investor preferences between the sharing economy and incumbent firms
De Lange, Deborah E.
;
Valliere, Dave
- In:
Journal of business research : JBR
116
(
2020
),
pp. 37-47
Persistent link: https://www.econbiz.de/10012257534
Saved in:
7
Match group's CEO on innovating in a fast-changing industry
Ginsberg, Mandy
- In:
Harvard business review : HBR
97
(
2019
)
4
,
pp. 35-39
Persistent link: https://www.econbiz.de/10012039659
Saved in:
8
The influence of horizontal and vertical product attribute information on decision making under risk : the role of perceived competence
Min, Dong-Jun
;
Cunha, Marcus
- In:
Journal of business research : JBR
97
(
2019
),
pp. 174-183
Persistent link: https://www.econbiz.de/10012002867
Saved in:
9
Why is the grass greener on the other side? : decision modes and location choice by wind energy investors
Blondiau, Yuliya
;
Reuter, Emmanuelle
- In:
Journal of business research : JBR
102
(
2019
),
pp. 44-55
Persistent link: https://www.econbiz.de/10012103810
Saved in:
10
Value dynamics in the secondary market : how pricing and product lines in the primary market affect value retention
Majid, Kashef Abdul
;
Russell, Cristel Antonia
- In:
Journal of business research : JBR
103
(
2019
),
pp. 89-99
Persistent link: https://www.econbiz.de/10012104101
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