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~isPartOf:"Harvard business review : HBR"
~isPartOf:"Journal of business research : JBR"
~subject:"Brand management"
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Search: ("Zentralbank" OR "Eisenbahngesellschaft" OR "USA" OR "Russland" OR "Erdölpreis") AND NOT isPartOf:Wirtschaftsdienst
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Brand management
Vereinigte Staaten
932
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777
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Dev, Chekitan S.
6
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Harvard business review : HBR
Journal of business research : JBR
Business horizons
52
The journal of brand management : an international journal
29
The journal of product & brand management
28
Technological forecasting & social change : an international journal
22
Management science : journal of the Institute for Operations Research and the Management Sciences
16
California management review
11
Journal of advertising research
10
European journal of marketing : EJM
8
Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
7
International journal of market research : JMRS ; the journal of the Market Research Society
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
International journal of sport management and marketing : IJSMM
7
Journal of promotion management : JPM
7
The IUP journal of brand management : IJBRM
7
Harvard-Business-Manager : das Wissen der Besten
6
Journal of international consumer marketing
6
Journal of marketing for higher education
6
The journal of consumer marketing
6
Tourism management : research, policies, practice
6
International journal of hospitality management
5
International journal of retail & distribution management
5
Journal of food products marketing
5
Journal of international marketing
5
Journal of marketing management : MM
5
Journal of marketing theory and practice
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Corporate reputation review : an international journal
4
IEEE transactions on engineering management : EM
4
International journal of advertising : the quarterly review of marketing communications
4
International journal of wine business research : IJWBR
4
International marketing review
4
Journal of fashion marketing and management
4
Journal of macromarketing : examining the interactions among markets, marketing, and society
4
Journal of marketing research : JMR
4
Journal of sport management : the official journal of the North American Society of Sport Management
4
MSI reports : working paper series
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Management information systems : mis quarterly
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Marketing intelligence & planning
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ECONIS (ZBW)
39
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1
Cross-cultural advertising communication : visual imagery, brand familiarity, and brand recall
Mikhailitchenko, Andrey
;
Javalgi, Rajshekhar G.
; …
- In:
Journal of business research : JBR
62
(
2009
)
10
,
pp. 931-938
Persistent link: https://www.econbiz.de/10003887557
Saved in:
2
Place brands across U.S. cities and growth in local high-technology sectors
Scarborough, William J.
;
Crabbe, Rowena
- In:
Journal of business research : JBR
130
(
2021
),
pp. 70-85
Persistent link: https://www.econbiz.de/10012544766
Saved in:
3
Match group's CEO on innovating in a fast-changing industry
Ginsberg, Mandy
- In:
Harvard business review : HBR
97
(
2019
)
4
,
pp. 35-39
Persistent link: https://www.econbiz.de/10012039659
Saved in:
4
How independence and interdependence moderate the self-congruity effect on brand attitude : a study of east and west
Gonzalez-Jimenez, Hector
;
Fastoso, Fernando
;
Fukukawa, Kyoko
- In:
Journal of business research : JBR
103
(
2019
),
pp. 293-300
Persistent link: https://www.econbiz.de/10012104223
Saved in:
5
The cross-cultural scale development process : the case of brand-evoked nostalgia in Belgium and the United States
Ford, John B.
;
Merchant, Altaf
;
Bartier, Anne-Laure
; …
- In:
Journal of business research : JBR
83
(
2018
),
pp. 19-29
Persistent link: https://www.econbiz.de/10011775861
Saved in:
6
How brand concept affects consumer response to product recalls : a longitudinal study in the U.S. auto industry
Topaloglu, Omer
;
Gokalp, Omer N.
- In:
Journal of business research : JBR
88
(
2018
),
pp. 245-254
Persistent link: https://www.econbiz.de/10011869714
Saved in:
7
It goes with the territory : communal leverage as a marketing resource
Spielmann, Nathalie
;
Williams, Christopher
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5636-5643
Persistent link: https://www.econbiz.de/10011597425
Saved in:
8
Understanding consumer motivations to interact on brand websites in the international marketplace : evidence from the U.S., China, and South Korea
Alden, Dana
;
Kelley, James B.
;
Youn, James B.
;
Chen, Qimei
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5909-5916
Persistent link: https://www.econbiz.de/10011597551
Saved in:
9
A better way to map brand strategy
Dawar, Niraj
;
Bagga, Charan K.
- In:
Harvard business review : HBR
93
(
2015
)
6
,
pp. 90-97
Persistent link: https://www.econbiz.de/10011296653
Saved in:
10
A new dualistic approach to brand passion : harmonious and obsessive
Swinberghe, Krist R.
;
Astakhova, Marina
;
Wooldridge, …
- In:
Journal of business research : JBR
67
(
2014
)
12
,
pp. 2657-2665
Persistent link: https://www.econbiz.de/10010483026
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