//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Harvard business review : HBR"
~isPartOf:"Journal of strategic marketing"
~person:"Bang, Nguyen"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Strategy"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Brand image
2
Brand management
2
Markenführung
2
Markenimage
2
Brand
1
Consumer behaviour
1
Customer satisfaction
1
Distribution channel
1
Emotion
1
Internet marketing
1
Konsumentenverhalten
1
Kundenzufriedenheit
1
Markenartikel
1
Marketing management
1
Marketingmanagement
1
Online-Marketing
1
Perception
1
Personal banking
1
Privatkundengeschäft
1
Social Web
1
Social web
1
Vertriebsweg
1
Wahrnehmung
1
brand familiarity
1
brand likeability
1
brand perception
1
price
1
purchase intention
1
quality
1
risk
1
more ...
less ...
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Bang, Nguyen
Martin, Roger L.
10
Gilmore, Audrey
9
Dev, Chekitan S.
6
O'Cass, Aron
6
Bertini, Marco
5
Furr, Nathan
5
Ignatius, Adi
5
Leenders, Mark A. A. M.
5
Simkin, Lyndon
5
Stewart, Thomas A.
5
Anthony, Scott D.
4
Collis, David
4
Crick, Dave
4
D'Souza, Clare M.
4
Dyer, Jeffrey H.
4
Ghemawat, Pankaj
4
Lane, Nikala
4
Ofek, Elie
4
Rahman, Kaleel
4
Reeves, Martin
4
Sahi, Gurjeet Kaur
4
Akter, Shahriar
3
Avery, Jill
3
Bever, Derek van
3
Carson, David
3
Christensen, Clayton M.
3
Coffie, Stanley
3
Davenport, Thomas H.
3
Govindarajan, Vijay
3
Gulati, Ranjay
3
Gupta, Mahesh Chander
3
Hill, Linda A.
3
Hughes, Jonathan
3
Jacobides, Michael G.
3
Japutra, Arnold
3
Kaplan, Robert S.
3
Kirby, Julia
3
Lakhani, Karim R.
3
Malhotra, Deepak
3
more ...
less ...
Published in...
All
Harvard business review : HBR
Journal of strategic marketing
International studies of management and organization
4
Journal of business research : JBR
4
The marketing review
4
Asia-Pacific journal of business administration
3
Marketing intelligence & planning
3
Information technology and management
2
International journal of technology management : IJTM
2
The international journal of bank marketing : IJBM
2
The journal of brand management : an international journal
2
Analyzing the cultural diversity of consumers in the global marketplace
1
Business ethics quarterly : the journal of the Society for Business Ethics
1
European journal of marketing : EJM
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of contemporary hospitality management
1
International journal of hospitality management
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of global marketing
1
Journal of marketing communications
1
Journal of marketing for higher education
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of vacation marketing : an international journal
1
Qualitative market research : an international journal
1
Technological forecasting & social change : an international journal
1
Technology analysis & strategic management
1
The Routledge companion to contemporary brand management
1
The journal of asset management
1
more ...
less ...
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
An integrated model of firms' brand likeability : antecedents and consequences
Bang, Nguyen
;
Choudhury, Musfiq Mannan
;
Melewar, T. C.
- In:
Journal of strategic marketing
23
(
2015
)
2
,
pp. 122-140
Persistent link: https://www.econbiz.de/10011305972
Saved in:
2
Exploring the role of the online customer experience in firms' multi-channel
strategy
: an empirical analysis of the retail banking services sector
Klaus, Philipp
;
Bang, Nguyen
- In:
Journal of strategic marketing
21
(
2013
)
5
,
pp. 429-442
Persistent link: https://www.econbiz.de/10009781100
Saved in:
3
A framework of brand likeability : an exploratory study of likeability in firm-level brands
Bang, Nguyen
;
Melewar, T. C.
;
Chen, Junsong
- In:
Journal of strategic marketing
21
(
2013
)
4
,
pp. 368-390
Persistent link: https://www.econbiz.de/10009776269
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->