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~isPartOf:"Harvard business review : HBR"
~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Brand management"
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Search: subject:"Management"
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Brand management
USA
229
United States
229
Strategic management
156
Strategisches Management
156
Consumer behaviour
112
Konsumentenverhalten
112
Markenführung
99
Führungsstil
91
Leadership style
91
Innovation management
85
Innovationsmanagement
85
Organisatorischer Wandel
83
Organizational change
83
Beziehungsmarketing
82
Relationship marketing
82
Marketing management
71
Marketingmanagement
71
Führungskräfte
66
Managers
66
Leadership
54
Personalführung
54
Brand image
52
Markenimage
52
Multinationales Unternehmen
51
Transnational corporation
51
Erfolgsfaktor
50
Human Resource Management
50
Personalmanagement
50
Success factor
50
Management
47
Corporate culture
44
Unternehmenskultur
44
Competitive strategy
43
Corporate Social Responsibility
43
Corporate social responsibility
43
Führungskräfteentwicklung
43
Leadership development
43
Wettbewerbsstrategie
43
Brand
42
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Article
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99
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Dev, Chekitan S.
6
Keller, Kevin Lane
3
Klink, Richard R.
3
Ahuvia, Aaron
2
Bagozzi, Richard P.
2
Batra, Rajeev
2
Chen, Qimei
2
DeSarbo, Wayne
2
Fournier, Susan
2
Gunasti, Kunter
2
John, Leslie K.
2
Kouril, Michal
2
Labrecque, Lauren I.
2
Lehmann, Donald R.
2
Liu, Maggie Wenjing
2
Neslin, Scott A.
2
Newman, Kevin P.
2
Pogacar, Ruth
2
Romaniuk, Jenni
2
Rossiter, John R.
2
Trump, Rebecca K.
2
Whitler, Kimberly A.
2
Wu, Lan
2
Aguirre-Rodriguez, Alexandra
1
Ahn, Hongmin
1
Ahrendts, Angela
1
Bagga, Charan K.
1
Baghi, Ilaria
1
Banerjee, Madhumita
1
Bardhi, Fleura
1
Barwise, Patrick
1
Baxter, Stacey M.
1
Besharat, Ali
1
Bharadwaj, Sundar
1
Bijmolt, Tammo H. A.
1
Bodapati, Anand
1
Boeuf, Benjamin
1
Borgelink, Bianca G. D.
1
Bradlow, Eric T.
1
Bóveda-Lambie, Adriana M.
1
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Harvard business review : HBR
Marketing letters : a journal of research in marketing
Journal of business research : JBR
584
The journal of brand management : an international journal
552
The journal of product & brand management
386
Journal of retailing and consumer services
286
SpringerLink / Bücher
256
European journal of marketing : EJM
125
Psychology & marketing
112
Industrial marketing management : the international journal for industrial and high-tech firms
106
Asia Pacific journal of marketing and logistics
105
Journal of marketing communications
104
International journal of hospitality management
103
Marketing intelligence & planning
103
Journal of marketing management : MM
101
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
97
The IUP journal of brand management : IJBRM
92
Journal of strategic marketing
87
Journal of marketing
77
Journal of the Academy of Marketing Science
76
Springer eBook Collection
73
Journal of promotion management : innovations in planning and applied research
71
Innovatives Markenmanagement
68
Journal of promotion management : JPM
67
International journal of internet marketing and advertising : IJIMA
66
Journal of fashion marketing and management
65
Journal of international consumer marketing
65
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
63
Tourism management : research, policies, practice
62
International journal of advertising : the review of marketing communications
61
International marketing review
61
Journal of advertising research
61
Qualitative market research : an international journal
59
Cogent business & management
56
Journal of global marketing
56
Journal of marketing management : JMM ; journal of the Academy of Marketing
55
Journal of marketing research : JMR
55
Research
55
International journal of contemporary hospitality management
53
Business horizons
52
Journal of travel and tourism marketing
52
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ECONIS (ZBW)
99
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99
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1
Brand loyalty evolution and the impact of category characteristics
Casteran, Gauthier
;
Chrysochou, Polymeros
; …
- In:
Marketing letters : a journal of research in marketing
30
(
2019
)
1
,
pp. 57-73
Persistent link: https://www.econbiz.de/10012016712
Saved in:
2
Making brand activism successful : how advice-giving can boost support behavior and reap benefits for the brand
Thürridl, Carina
;
Thompson, Frauke Mattison
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 685-696
Persistent link: https://www.econbiz.de/10014458464
Saved in:
3
Like, comment, or share? : self-presentation vs. brand relationships as drivers of social media engagement choices
Swani, Kunal
;
Labrecque, Lauren I.
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
2/3
,
pp. 279-298
Persistent link: https://www.econbiz.de/10012301469
Saved in:
4
Drivers of autonomous vehicles-analyzing consumer preferences for self-driving car brand extensions
Eggers, Felix
;
Eggers, Fabian
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 89-112
Persistent link: https://www.econbiz.de/10013184269
Saved in:
5
Robot-brand fit the influence of brand personality on consumer reactions to service robot adoption
Choi, Sungwoo
;
Liu, Stella X.
;
Choi, Choongbeom
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 129-142
Persistent link: https://www.econbiz.de/10013184293
Saved in:
6
Siding with the underdog : is your customer voting effort a sweet deal for your competitors?
Nariswari, Angeline G. A.
;
Chen, Qimei
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
4
,
pp. 701-713
Persistent link: https://www.econbiz.de/10011614548
Saved in:
7
Match group's CEO on innovating in a fast-changing industry
Ginsberg, Mandy
- In:
Harvard business review : HBR
97
(
2019
)
4
,
pp. 35-39
Persistent link: https://www.econbiz.de/10012039659
Saved in:
8
Cued-recall asymmetries : the case of brand names and logos
Dommer, Sara Loughran
;
Parker, Jeffrey
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 669-684
Persistent link: https://www.econbiz.de/10014458461
Saved in:
9
Brand love : development and validation of a practical scale
Bagozzi, Richard P.
;
Batra, Rajeev
;
Ahuvia, Aaron
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10011653712
Saved in:
10
Prune the brand portfolio? : after a big merger, a global hotel company must decide whether to keep or absorb its acquired chains
Dev, Chekitan S.
- In:
Harvard business review : HBR
96
(
2018
)
2
,
pp. 145-149
Persistent link: https://www.econbiz.de/10011879604
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