//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Harvard business review : HBR"
~isPartOf:"Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management"
~subject:"Erfolgsfaktor"
~subject:"Verkauf"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"B-to-B-Marke"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Erfolgsfaktor
Verkauf
B-to-B-Marketing
27
Business-to-business marketing
27
Business-to-Business-Marketing
7
Deutschland
5
Germany
5
USA
5
United States
5
Investitionsgütermarketing
4
Kaufentscheidung
4
Selling
4
Theorie
4
Theory
4
Purchase decision
3
Salespeople
3
Success factor
3
Verkaufspersonal
3
Beschaffung
2
Brand management
2
Bundling strategy
2
Business model
2
Geschäftsmodell
2
Group decision-making
2
Gruppenentscheidung
2
KMU
2
Klein- und Mittelbetrieb
2
Leistungsbündel
2
Markenführung
2
Markenpolitik
2
Market segmentation
2
Marktsegmentierung
2
Online-Marketing
2
Procurement
2
SME
2
Auslandsgeschäft
1
Außendienst
1
Behavioral economics
1
Bestellung
1
Brand
1
more ...
less ...
Type of publication
All
Article
4
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Hochschulschrift
2
Thesis
2
Case study
1
Fallstudie
1
Language
All
English
4
German
2
Author
All
Adamson, Brent
3
Toman, Nicholas
2
Bird, Anna
1
Dixon, Matthew
1
Fogel, Suzanne
1
Gomez, Cristina
1
Hoffmeister, David
1
Nowack, Christian
1
Rocco, Richard
1
Schmidt, Karl
1
Strunk, Daniel P.
1
Theile, Gregory
1
more ...
less ...
Institution
All
Verlag Dr. Kovač
1
Published in...
All
Harvard business review : HBR
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
Industrial marketing management : the international journal for industrial and high-tech firms
65
The journal of business & industrial marketing
24
Journal of business research : JBR
15
Journal of business-to-business marketing
13
SpringerLink / Bücher
10
Journal of personal selling & sales management
9
Journal of marketing
8
The journal of personal selling & sales management : JPSSM
7
Journal of the Academy of Marketing Science
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
essentials
5
Business horizons
4
International journal of logistics : research and applications
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Journal of strategic marketing
3
Marketing intelligence & planning
3
Advances in business strategy and competitive advantage (ABSCA) book series
2
Asia Pacific journal of marketing and logistics
2
Business Guides on the Go
2
European business review
2
European journal of marketing
2
European research on management and business economics
2
Gabler Edition Wissenschaft
2
Hamburger Schriften zur Marketingforschung
2
Harvard-Business-Manager : das Wissen der Besten
2
Institut für Wirtschaftswissenschaften der Technischen Universität Braunschweig
2
International business review : the official journal of the European International Business Academy
2
Italian journal of marketing : ITJM
2
Journal of marketing theory and practice
2
Journal of research in marketing and entrepreneurship : JRME
2
Journal of retailing and consumer services
2
Marketing-Management
2
Naše gospodarstvo : NG
2
Springer eBook Collection
2
Springer eBook Collection / Business and Economics
2
A Productivity Press book
1
Australasian marketing journal
1
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
1
more ...
less ...
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
Relevance
Date (newest first)
Date (oldest first)
1
The new sales imperative
Toman, Nicholas
;
Adamson, Brent
;
Gomez, Cristina
- In:
Harvard business review : HBR
95
(
2017
)
2
,
pp. 118-125
Persistent link: https://www.econbiz.de/10011685732
Saved in:
2
Diffusionsbeschleunigung in Industriegütermärkten : die Wirkung der Sales Force Adoption auf die Adoption des Kunden
Nowack, Christian
-
2016
Persistent link: https://www.econbiz.de/10011517862
Saved in:
3
Making the consensus sale
Schmidt, Karl
;
Adamson, Brent
;
Bird, Anna
- In:
Harvard business review : HBR
93
(
2015
)
3
,
pp. 106-113
Persistent link: https://www.econbiz.de/10010504009
Saved in:
4
Dismantling the sales machine
Adamson, Brent
;
Dixon, Matthew
;
Toman, Nicholas
- In:
Harvard business review : HBR
91
(
2013
)
11
,
pp. 102-109
Persistent link: https://www.econbiz.de/10010196107
Saved in:
5
Teaching sales
Fogel, Suzanne
;
Hoffmeister, David
;
Rocco, Richard
; …
- In:
Harvard business review : HBR
90
(
2012
)
7/8
,
pp. 94-99
Persistent link: https://www.econbiz.de/10009568151
Saved in:
6
Internationale Interaktionsprozesse im Industriegütermarketing
Theile, Gregory
-
2004
Persistent link: https://www.econbiz.de/10002259675
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->