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~isPartOf:"The journal of applied business research"
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Customer value
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Harvard business review : HBR
The journal of applied business research
Industrial marketing management : the international journal for industrial and high-tech firms
14
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7
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6
Journal of the Academy of Marketing Science
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3
International journal of hospitality management
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Acta scientiarum polonorum / Oeconomia : czasopismo naukowe założone w 2001 roku przez polskie uczelnie rolnicze
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Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
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A manager-customer empirical investigation of the subjective performance of proactive market-oriented consumer goods companies : testing a double-mediation model
Tournois, Laurent
- In:
The journal of applied business research
32
(
2016
)
5
,
pp. 1475-1493
Persistent link: https://www.econbiz.de/10011591396
Saved in:
2
Total market orientation,
customer
value
, and market performance from a dual perspective
Tournois, Laurent
- In:
The journal of applied business research
29
(
2013
)
4
,
pp. 1157-1173
Persistent link: https://www.econbiz.de/10009777592
Saved in:
3
When marketing is strategy
Dawar, Niraj
- In:
Harvard business review : HBR
91
(
2013
)
12
,
pp. 100-108
Persistent link: https://www.econbiz.de/10010226667
Saved in:
4
Marketing when customer equity matters
Hanssens, Dominique M.
;
Thorpe, Daniel
;
Finkbeiner, Carl
- In:
Harvard business review : HBR
86
(
2008
)
5
,
pp. 117-123
Persistent link: https://www.econbiz.de/10003692142
Saved in:
5
What is a free customer worth?
Gupta, Sunil
;
Mela, Carl F.
- In:
Harvard business review : HBR
86
(
2008
)
11
,
pp. 102-109
Persistent link: https://www.econbiz.de/10003780346
Saved in:
6
How valuable is word of mouth? : identify the customers who bring in the most referrals ; then capitalize on that knowledge
Kumar, V.
;
Petersen, J. Andrew
;
Leone, Robert P.
- In:
Harvard business review : HBR
85
(
2007
)
10
,
pp. 139-146
Persistent link: https://www.econbiz.de/10003550617
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